The Shape Shifter backpack is a revolutionary breakthrough in photography field and transportation backpack design. It is the first backpack specifically designed to expand and contract to fit your equipment.
Its features include:

We have done a number of articles with different flash heads but we have never gone into the detail of how to set them up and make them work, this results in emails that we sit and explain all the details to people. So today I am going to go through how to setup these studio flashes and connect them to your camera to get the results you want.

What’s better than a Photo Basics StrobeLite? A StrobeLite Plus of course! With more and more companies trying to attract the beginner to semi-pro market Westcott is pushing hard with the Photo Basics line to get good quality components into the marketplace. The difference with the Photo Basics line is that they are complete educational packages complete with floor mats to help with placement and instructional DVD’s.

If you have ever shopped for a flash or read a review, you may have noticed a section of the spec called the guide number or GN. While this value is a measurement of power that the flash has and allows you to compare flash models, is this number useful to you at all? In this article we dig into the guide number and see how we can use this number help us dial in our flash and camera settings using some math instead of just guessing and retrying until you get what you want.

As excited as we are that major lighting companies are bringing out lines of affordable lighting systems, we are really impressed that some of these systems go beyond just being a light and are complete educational packages. Wescott’s line products that fall under the Photo Basics brand are a perfect example of this new product positioning.