Candice talks to us about dealing with customers and doing things to make them feel special apply to virtually any aspect of photography.

Candice’s Contact Info

Candice’s Website (http://candicecunningham.com)
Candice on Twitter (http://twitter.com/CandiCunningham)

Show Hosts

Kerry Garrison
(http://kerrygarrison.com)

David Esquire
(http://esquirephotography.com)

This podcast is also available on iTunes.

Jim is a world reknowned photographer with an amazing carreer and is one of the few people granted the title of Explorer of Light by Canon.

Jim Divitale’s Websites

http://www.jimdivitale.com
http://www.divitalephotography.com

Show Hosts

Kerry Garrison (http://kerrygarrison.com)
David Esquire (http://esquirephotography.com)

You can listen to this podcast now using our player widget in the right hand sidebar

This podcast is also available on iTunes.

I have mentioned David Ziser’s upcoming seminar series several times and I will continue to until it is over as it is going to be the one big not-to-miss seminar this year. David is an expert on lighting and technique and presents these topics in very easy to understand ways so that you can go back and start implementing them immediately.

David Ziser’s Digital WakeUp Call 2009 Tour will get underway on March 30 and hits 58 cities across the country. I got a sneak peak at some of the material while at WPPI and it made my entire trip worthwhile so I am personally excited about the Digital WakeUp Call Tour.

I had asked David how I could help promote tour for him and he responded with a special discount code for Camera Dojo readers. The discount code ZKGDWC09 will get you into the seminar for only $59 (a $20 savings!).

Who Should Attend?

I have been asked this a lot, and while David is one of the best wedding photographers in the world and certainly many of the examples will be of wedding images, anybody that wants to shoot people, make their images better, and learn Lightroom, should most certainly attend. Even if you are not selling weddings or portraits, for $59 you will improve the quality of your images signifigantly by using the techniques that David will be teaching.

Is It Worth Attending?

Again, yes yes yes!! For $59, you will leave with materials worth $250 more than you paid to get in:

• Tour Handbook including: program notes, photography, marketing and more
• 2 Hour DVD with extended program content
• $100 Rebate from American Color Imaging
• 1 year membership to WPPI and Rangefinder magazine, a $99 value
• FREE 3 month membership to DigitalProTalkPlus.com, a $45 value
• FREE 3 month subscription to PPA Magazine, a $15 value
• FREE PPA Indemnification (no-fault) insurance for all new PPA members, a $50 value
• Over $2,500 in door prizes awarded each evening
• And a chance to win 1 of 4 Grand Prizes worth over $5,000

Where will it be held?

The answer is, almost everywhere. David (and his amazing model LaDawn) will bring DWC to 58 cities across the country. The the schedule and registration page lists all of the days and locations. I will be attending the one in Irvine, Ca on May 20th.

Links:

Digital WakeUp Call Tour
David’s Digital Pro Talk Blog

Unlike traditional tripods, Alta Pro’s Multi-Angle Central Column (MACC) System allows users to move the central column as needed from zero to 130-degree angles in variable vertical and horizontal positions. This allows more angle possibilities than any tripod on the market but its solid design maintains its stability.

Its Instant Swivel Stop-n-Lock (ISSL) System feature allows photographers to securely reposition the central column in one simple movement, in just a few seconds, with maintaining the tripod’s stability. Designed to support an array of camera types including DSLR and video cameras, camera setup is quick and easy.Alta Pro’s design also enables macro photography and special wide-angle shots with additional attachments that can be mounted to either end of the central column. Alta Pro is one of many new-for-2009 products introduced by VANGUARD at PMA 09, including :

• SBH ball heads – A lightweight line of stable magnesium alloy-constructed ball heads with tilting and ultra smooth movement, designed to support heavy equipment
• Kenline i-Pro bags – With three patents and lots of why-didn’t-I-think-of-that features, this line of soft-sided photo-video bags was designed for professional and amateur photographers by photographers
• Pampas bags – Line of durable and convenient sling-style, soft-sided camera and accessories bags for on-the-go photography
• Endeavor, Spirit, and Sereno binoculars – Industry-leading protective coatings, enhanced durability and special features are uniquely designed for an array of professionals

Alta Pro Multi Angle

Kenline Bags

Source: Vanguard USA

The widest tilt-shift lens in Canon’s lineup, the new TS-E 17mm f/4L lens expands shooting possibilities exponentially on EOS Digital cameras. Designed with UD glass to minimize and compensate for chromatic aberrations, with specially coated aspherical elements for the highest possible glare-free image quality, this tilt-shift lens offers an angle of view of 93°. New TS revolving lets users freely combine tilting and shifting within the range of +/- 90° in the direction of movement. The lens also has an improved tilt & shift knob with an enhanced range of movement of up to +/- 6.5° and revolving lenses for better operability, it uses a circular aperture for beautiful out-of-focus areas and has an SWC lens coating to control ghosting and flare to a far greater degree than with earlier coating technologies.

TS-E 17mm f/4L

TS-E 24mm f/3.5L II

My good friend Rick Miller, one of the Senior Solutions Engineers for Adobe has written up a document that will help you learn all of the shortcut keys and put you on the path to Lightroom Shortcut nirvana.

Special thanks to Rick for compiling this list and making it available to everyone!

Download Shortcut List PDF (click here)

Opening the Box for the first time

How Does It Work

Renting from BorrowLenses.com couldn’t be easier. Browse through their website and find the product you want, select the term of the rental you want, and select if you want to get the op

tional insurance (highly recommended). As soon as you place the order, an authorization hold in the amount of the order total is automatically placed on your credit card. This doesn’t withdraw funds from your card, but merely holds them. They will actually charge the credit card the day your order ships. (see their website for information on using debit cards).

Your package will arrive from FedEx ground and your rental period begins as soon as the package is dropped off.

Detail of the shipping box

My First Rental

I simply had to get my hands on the new Canon 5D Mk II and when I saw that BorrowLenses.com had the 5D Mk II available for rental I just had to get my hands on one. A few days later my package arrived with the 5D mk II, a manual, and battery charger all stuffed tight into thick foam padding.

It’s no surprise that the camera was in perfect

condition since it is brand new after all

Inside the box was instructions for sending the package back at the end of the rental period as well as a shipping label  When you are finished, simply pack it back up, seal it with some packing tape, slap the shipping label on the box and drop it off at any FedEx drop-off point.

The Cost of Renting

Canon EOS 5D Mk II

The big question is does renting something you will use on a regular basis make sense to rent versus purchase? Let’s say you really want to step things up and use some professional glass for your weddings, the 70-200 IS L f/2.8 lens will set you back around $1,600,then let’s assume you will need this lens for 15 different weekends over the course of the year. Since the lens will cost you $51 per week to rent, you would have to rent it 31 times before you would have spent enough to buy the lens, that’s two years of use that you can easily add to the cost of the individual jobs and not have to eat the entire $1,600.

Final Thoughts

There have been multiple times that I wished I could get a certain piece of equipment to rent but the local places are expensive, have a small variety, and require massive deposits.  The entire process with BorrowLenses.com is fast, easy, and painless. If you are wanting to try out a new piece of equipment before buying it, or if you need some extra for a special shoot, then do yourself a favor and call BorrowLenses.com. I will certainly be using them a number of times this year for different things. I will be evaluating the EOS 50D, Checking out Tilt-Shift Lenses, and probably using some high end glass for certain events. If you use them, be sure and tell them that I recommended them.

Author: Kerry Garrison

What is a RAW image?

By RAW, I mean an image that is shot with your camera image quality set to RAW mode which stores the actual sensor data for the scene that was shot. This is different than a JPEG image that is a rendered image of the RAW data that has different effects applied to it by the camera such as sharpening, saturation, and contrast. A good quality JPEG image can look incredibly good and can be printed at large sizes and will look great. A RAW image will need some form of software program to convert the RAW data to something usable. The most popular programs for this today are Lightroom, Photoshop, Aperture, Capture One (Nikon), and Digital Photo Professional (Canon).

Is there a technical difference?

Anyone that tries to tell you there is no difference in image quality between a RAW image and a JPEG is simply mistaken or ill-informed. From a purely technical perspective, a RAW image will always give you a better image. A RAW image simply has more data, for each pixel there is at least twice as much data on older cameras like my 30D and as much as eight times as much data with newer cameras that have more bit depth. This means that a RAW image has the ability to have a greater tonal range than a JPEG. A RAW image will also then have greater latitude than a JPEG image, giving you the ability to process the image to recover shadows and highlights more than you can if you started with the JPEG. Since white balance settings are applied when an image is saved as a JPEG, shooting in RAW will allow you to adjust the white balance during post processing without sacrificing any image data.

This is not an opinion, it is a pure technical fact. So let’s accept that this is true and that RAW has a distinct technical advantage over a JPEG saved from the camera. I don’t think we need to debate that RAW has an inherent technical advantage and I think some people get caught up in this. I think the real issue is whether or not you need the advantages of RAW versus the negative reasons for using RAW that we will look at later.

Getting down with the downside of RAW

The big debate over RAW vs JPEG is whether or not the pros outweigh the cons so let’s look at the cons and see what the downside of using RAW images is:

• Increased file size
  This is probably the biggest issue there is. RAW images are considerably larger files than their corresponding JPEG images. With my 30D, a RAW file will typically be around 5mb while a fine quality JPEG will be around 1.5mb. As the megapixel count goes up, the files get downright huge with RAW images from a new Canon 5D MkII being around 22mb each. If you are shooting lots of images, at a wedding for example, then the larger size of RAW files will be a significant hit. Since the files are larger, they will require more horsepower from your computer to process. For the same number of images, you will need more flash card storage.
• Specialized software needed to process
  If you can call Photoshop, Lightroom, or Aperture specialized software, then yes, you will need something like this or use the software that came with your camera. If you use something other than these programs then you may have issues dealing with RAW files. For a brand new camera, you may have to wait for updated versions of these programs before they can recognize your files. This also means that if your camera is discontinued in the future, there is no guarantee that your camera’s format will always be supported (this is a good reason to use DNG files, but that’s for another article).
• RAW workflow is different than a JPEG workflow
  Is it? If you are already using Aperture, Lightroom, or Adobe Bridge for processing JPEG’s, then there is little to no change in your workflow. Two years ago, before tools like Lightroom and Aperture, working with RAW images was such a pain that RAW was said to mean “really awful workflow”. Since many of us are using Lightroom and Aperture now, there is little to no changes at all for working with RAW files other than they take longer per image to download off a CF card.
• RAW images in third party tools don’t look as good as the JPEGs
  This has been a real serious problem for a while as only the camera manufacturers really have the secret sauce for decoding their RAW images properly. Adobe has pretty much solved this issue with Lightroom 2.2 and the inclusion of camera profiles that setup the RAW processor to match the settings used to create the JPEG images in your camera.

Again, we are looking at facts here and not opinions, but it is important to understand that there is a downside to using RAW files even if I personally feel that the negatives are typically blown a bit out of proportion with the exception of the increased file size which can be a really significant issue for heavy shooters.

The non-destructive workflow

One of the biggest advantages of shooting RAW is that it inherently provides you today with a non-destructive workflow. What it means is that there is no image degradation between saves and any given step in the editing process can be removed. If we are using any of the three most popular tools today (Photoshop, Aperture, or Lightroom) then when we edit a JPEG, and make our changes, those changes are permenant, and because we just re-saved our image as a JPEG some compression has occured, every time we do this we lose some image quality. Sure you can make multiple copies along the way so you can go back to previous versions, but that negates the whole point of JPEG’s saving disk space. I personally work in Lightroom and I can take my RAW images and apply as many edits to them as I want but these changes are simply stored as a set of instructions to Lightroom, thus the original image is never modified. This also allows me to make virtual copies of an image so I can have a color, B&W, Sepia, or dozens of different versions of an image and take up only a trivial amount of disk space since it is only storing the steps to make the changes and isnt storing a new copy of the image itself and again, no matter what I do, there is no image quality lost at all during the post-production process.

Is anyone still using JPEG these days?

If nobody was shooting JPEG anymore than I wouldn’t have so many questions about it but are any real professionals shooting JPEG and the answer is yes.

Carlos Baez is a wedding photographer from Florida, this is someone who makes his living delivering top quality images to high paying clients and yet Carlos shoots JPEG because he can consistently deliver great images without the extra overhead of RAW files. Carlos is an expert at lighting and understanding exposure so he doesn’t rely on post processing to get his images right.

Ken Rockwell is a huge advocate for shooting in JPEG mostly because a lot of people use it as an excuse to not get the image right in camera. Although he has an article about this (http://www.kenrockwell.com/tech/raw.htm). I have posted a link to his article because he does make a few valid points but I think he does go over the top a little on some of the negatives while I do agree that many people use RAW without either knowing why or using it to correct their mistakes from not knowing how to use their camera properly.

Pros against JPEG

It’s only fair that I point out a few pros who have made the switch to RAW and some of their reasons for doing so.

Scarlett Lillian from Florida has been shooting RAW since she started shooting weddings but then tried going to JPEF to save disk and CF card space. After really giving it a try, she finally switched back to RAW because she felt she just wasn’t getting the color and skin tones from the JPEG files that she was when she was using RAW. She uses Photoshop with Bridge as her workflow tool.

David Ziser is, without a doubt, one of the biggest names in wedding photography and recent convert to the RAW side. David’s big switch came when he started using Lightroom for his workflow and then discovered that the images he was getting with Lightroom and RAW files simply gave him a better image than starting with JPEG. David details his experience in a post on his site, although he also make a case for use JPEG for less critical shots that will never be printed at larger than 5×7. Anything destined for the album or enlargements he suggests shooting in RAW and the filler shots can safely be shot in JPEG to conserve space.

Rick Miller who is a Senior Solutions Engineer at Adobe does a segment when he is demoing Lightroom where he shows a picture of his girlfriends dog that is a white curly haired dog. Rick took a picture of the dog that when the rest of the scene is properly exposed, the dog is overexposed. Saved as a JPEG, the details in the dogs fur are completely lost and unrecoverable. The same image shot in RAW is able to use tools like recovery and exposure control to regain all of the detail in the dog’s fur. This demonstrates how even a shot that is technically correct for the rest of the scene may still suffer from being shot in JPEG.

RAW or JPEG – Which is for you?

Since I am far more likely to forget to change my camera from JPEG back to RAW when I need to, I simply leave it on RAW and take the disk space penalty. With a large wedding costing me around 10-12gb of space, it isn’t that big of an issue. If I upgrade this year to a 50D or 5D MkII and I move to having 30-40gb of space per wedding, I may have to rethink this strategy. What I like about shooting RAW for weddings is that in the thick of things, if you do make a small error in exposure or white balance, it is far easier to correct it afterwards. I don’t use this as a crunch, but it is a safety net.

To decide If you should stick with JPEG all you need to do is to take a close look at your images and compare them with what you can get from a product like Lightroom and then decide if your images are good enough or if any improvements that you get from using the RAW image are noticeable and worthwhile.

What do some other photographers say?

Mark Teskey “RAW only. Shooting JPEG is like working without backing up files or a second body/flash. There’s no safety net with JPEG.”

JE Images “RAW all the way. if I need to tweak anything then I have full access to all the info..”

Denise Clay “[I shoot] RAW – I used the best film I could that matched the job in film days, why not do the same now with the best digital file?”

MrsBoesch “I shoot JPG. It takes up less space on my hard drive, and I am of the opinion that you should try to “get it right” the 1st time”

So what are you to make of this?

There is certainly a case to be made that higher quality final images can be made from using RAW files and that shooting in RAW provides a technical safety net (even if you dont need it because you are wicked good). The main issues of working with RAW for me are the non-destructive workflow and the ability to have multiple virtual copies of an image without eating up more disk space. I do believe that almost all of the main complaints about RAW have been more than satisfied with current software leaving the issue of disk space and storage being the only real issue, albeit a signifigant issue for some people.

In the end, the only thing that matters is that you are happy with the images that you are delivering and if you are shooting for clients, that they are happy with the images you are delivering. If you are shooting in JPEG and are happy with your images and you see no compelling reason to switch, then don’t. If someone like Carlos Baez can shoot a wedding in JPEG and he makes a LOT more per wedding than I do, I am not going to tell him he is wrong for shooting in JPEG. On the flip side, if you are shooting in RAW and the disk space is killing you and you are good enough that your images require basically no tweaks for color, white balance, exposure, fill light, highlight recovery, or saturation, then you may be a good candidate for shooting in JPEG. It all comes down to a personal choice. There is no right or wrong answer to this debate, its just a question of what works for you in order for you to deliver the best quality images to your clients.

Author: Kerry Garrison

1. DIY Photography
   (http://www.diyphotography.net)
   Udi does a terrific job at bringing alternative ways of lighting, shooting, and creating light modifiers to people without unlimited budgets.
2. John Nack’s Blog
   (http://blogs.adobe.com/jnack/)
   John is the product manager for Photoshop and almost every day has a new blog entry with something interesting or cool to look at.
3. Photo Business News
   (http://photobusinessforum.blogspot.com/)
   John Harrington writes several times a week with news and information relevant to the business of photography. This is one of my must-read blogs every week.
4. Strobist
   (http://www.strobist.blogspot.com/)
   David Hobby has several posts a week that specialize in talking about working with small accessory flash units and getting the most out of them. This is definitely one of the best sites if you are into lighting.
5. Lightroom Journal
   (http://blogs.adobe.com/lightroomjournal/)
   This is the official blog from Adobe for Photoshop Lightroom. All official Lightroom news is posted here.
6. Lightroom Killer Tips
   (http://lightroomkillertips.com)
   Matt Kloskowski posts excellent tips and presets several times a week for Lightroom users.
7. Digital Pro Talk
   (http://digitalprotalk.blogspot.com/)
   This is the home of David Ziser, one of the top wedding photographers in the world. David is one of the most prolific bloggers around and posts awesome shooting and lighting tips virtually every day. He posts so much that its hard to keep up with all of his posts. This is another must-read site.
8. Flash Flavor
   (http://flashflavor.com/)
   Matt Adcock takes some of the most amazing photos you will see anywhere and is simply an inspiration to go through and see what he is doing and how he does it.
9. Digital Photography School
   (http://digital-photography-school.com/blog/)
   This site from Darren Rowse is chock full of good tips and tutorials with new content on a regular basis.
10. Rob Galbraith DPI
    (http://www.robgalbraith.com)
    Rob always has good information and is often the first with breaking news.
11. TWIP
    (http://twipphoto.com/)
    Although known more for their podcast than their blog, the This Week in Photography blog has a new post every day. Maybe someday CameraDojo will get mentioned on their show (hint hint) – wow, CameraDojo got mentioned on their site today!
12. Photoshop Insider
    (http://scottkelby.com)
    Another site with several new posts every week from Scott as well as regular guest bloggers.
13. 1001 Noisy Cameras
    (http://www.1001noisycameras.com)
    With new info more often than you change your underwear, 1001 Noisy Cameras may never win a design excellence award but certainly is at the top of most lists of useful and informative sites.
14. Pro Photo Life
    (http://www.prophotolife.com)
    This site from Jim Talkington amazes me that I don’t see it on most “top sites” lists like this. Jim does regular video tutorials and the wealth of content on his site is awesome. If you aren’t visiting this site every week, you are missing out on some fantastic stuff.
15. PhotoJojo
    (http://photojojo.com)
    You don’t even have to remember to go to PhotoJojo, this is a twice a week newsletter that is emailed to you with cool stuff in every email. Sign up and never miss it.
16. Photo Walk Pro
    (http://www.revellphotography.com/blog/)
    Jeff Revell’s site is another often-0verlooked site since many people think it is just about photo walking. Jeff also does a good amount of tips and tutorials for shooting and for working with Photoshop.
17. The Pioneer Woman
    (http://thepioneerwoman.com/photography/)
    Ree Drummond must be the most amazing woman on the planet, with multiple blogs about her life including photography, cooking, home and garden, and more she is a non-stop blogging phenomenon. While her sites appeal mostly to women, her photography stuff appeals to everyone.
18. Lighting Essentials
    (http://www.lighting-essentials.com)
    This is another excellent site for tutorials on lighting. Don Giannatti is an awesome photographer and is bringing his knowledge and experience into this website.
19. DPReview
    (http://dpreview.com)
    If you just have to know everything there is to know about camera bodies and lenses, DPReview is the encyclopedia of all camera knowledge when it comes to specs and unbiased technical reviews.
20. AllTop
    (http://photography.alltop.com/)
    Alltop.com is the brainchild of Guy Kawasaki and the photography section is filling up with a great list of photography sites. Bookmark this page there and never have a lack of reading material.

While there are dozens of other sites out there that are all worthy of being on any list like this, I decided I was going to stick to the top 20 sites that I personally use. Please add your own favorites into the comments.

For more information on this promotion, visit: http://www.ononesoftware.com/cqp