The “Easy Way”
The easy way to get this shot is to shoot the card laying on its side. Once you have the image, take it into Photoshop and rotate it 90 degrees clockwise so it is then standing up, copy a portion of it, rotate it vertically, then add a gradient to fade to white, and viola, you are done. This would certainly have been less time in shot setup but more time in post production. What I wanted was to actually do as much of the shot in-camera as possible, hence, I didn’t do it “The Easy Way” and then “Fix it in Photoshop”.

The Shot Setup
The first thing I needed to get was the reflection under the product. A reflection actually isn’t very hard to do, I do it quite often. I just shoot the product over a sheet of thick plexiglass that is sitting on top of a sheet of white muslin. The image of the product will be reflected into the plexi and you have yourself a sweet reflection.

Getting the card to “stand up” required a little bit of thought. At first I tried some acrylic blocks but that stood out too much and would require more Photoshop work than I wanted to do. The same thing happened with white blocks. The final solution turned out to be super simple. I used a boom arm and suspended the cards using fishing line. With the strobes going off the fishing line just disappeared making touch-ups for real fast.

The Post Production
To get started, the images were imported into Lightroom and the Clarity and Vibrance were bumped a hair, the shots were cropped, and then the Adjustment Brush was used to completely blow out the background. A Foreground to transparent gradient was used to fade the reflection to white so the image would set nicely on a website.

The Results
The final images are exactly what I set out to accomplish with very little post production because I tried to get as much done in-camera as possible. While I could have used Photoshop I often think that it is better to get the shot as close to the finished product as possible when you capture it. By even taking simple shots like this and figuring out how to get the shot a different way is good exercise for when something more complicated comes up. Being able to improvise and come up with creative solutions to problems is a very valuable skill.

More Images

Video Explanation

Equipment Used

Strobelite Plus w/Barn Door Kit
Strobelite Plus w/24×36 softbox
Canon 50D
Canon 50mm f1/8
Photoflex Boom arm
Westcott light stands
Vanguard Ball head
Calumet tripod
Phottix Cleon II Trigger