Show Host

Kerry Garrison

http://kerrygarrison.com Twitter Facebook FriendFeed

This podcast is also available on iTunes.

This week Kerry and David discuss a variety of topics including lighting, business, marketing, and staying in touch with your clients.Show Links

David Ziser
http://digitalprotalk.com

Matt McGraw

http://www.mattmcgrawphotography.com/home.html

Worldwide Photography Webcast
http://kppablog.blogspot.com

Discount code for David’s Captured by the Light Tour: cbldpt10
http://capturedbythelight2010.com

Show Host

Kerry Garrison
http://kerrygarrison.com

Note: While the information contained in this podcast may be useful to you, due to multiple complaints from Camera Dojo readers regarding poor service and lack of communication, we no longer endorse or recommend using Marc Fuller’s consulting services.

Marc Fuller’s Website:
http://marcfuller.com

Marc’s top 20 list of WordPress plugins
http://marcfuller.com/2009/12/top-twenty-plugins-for-using-wordpress-as-a-website-cms/

Don’t forget about Marc’s Try-it, Like-it, Buy-it offer. With “Try it, Like it, Buy it” Marc will place on your server/host a full working demonstration installation of Kertesz II complete with functioning main page, blog page, contact, NextGen gallery etc..  Then you can explore it as much as they want.  If you like it and decide to use it, either as your entire site or as a complement to a Flash site, then you pay for it and Marc will support you in making it custom to your use – including placing it a new folder, importing your current blog (if you have one) etc. And then when ready to go live, revisit your hosting; doing page replacement if needed, WP tweaks, SEO adjustments, etc.  The price for all this remains at just $267.00 but not payable unless you decide they like it and want to use it and Marc’s services.

Show Host

Kerry Garrison
http://kerrygarrison.com Twitter Facebook FriendFeed

This podcast is also available on iTunes.

I have mentioned David Ziser’s upcoming seminar series several times and I will continue to until it is over as it is going to be the one big not-to-miss seminar this year. David is an expert on lighting and technique and presents these topics in very easy to understand ways so that you can go back and start implementing them immediately.

David Ziser’s Digital WakeUp Call 2009 Tour will get underway on March 30 and hits 58 cities across the country. I got a sneak peak at some of the material while at WPPI and it made my entire trip worthwhile so I am personally excited about the Digital WakeUp Call Tour.

I had asked David how I could help promote tour for him and he responded with a special discount code for Camera Dojo readers. The discount code ZKGDWC09 will get you into the seminar for only $59 (a $20 savings!).

Who Should Attend?

I have been asked this a lot, and while David is one of the best wedding photographers in the world and certainly many of the examples will be of wedding images, anybody that wants to shoot people, make their images better, and learn Lightroom, should most certainly attend. Even if you are not selling weddings or portraits, for $59 you will improve the quality of your images signifigantly by using the techniques that David will be teaching.

Is It Worth Attending?

Again, yes yes yes!! For $59, you will leave with materials worth $250 more than you paid to get in:

• Tour Handbook including: program notes, photography, marketing and more
• 2 Hour DVD with extended program content
• $100 Rebate from American Color Imaging
• 1 year membership to WPPI and Rangefinder magazine, a $99 value
• FREE 3 month membership to DigitalProTalkPlus.com, a $45 value
• FREE 3 month subscription to PPA Magazine, a $15 value
• FREE PPA Indemnification (no-fault) insurance for all new PPA members, a $50 value
• Over $2,500 in door prizes awarded each evening
• And a chance to win 1 of 4 Grand Prizes worth over $5,000

Where will it be held?

The answer is, almost everywhere. David (and his amazing model LaDawn) will bring DWC to 58 cities across the country. The the schedule and registration page lists all of the days and locations. I will be attending the one in Irvine, Ca on May 20th.

Links:

Digital WakeUp Call Tour
David’s Digital Pro Talk Blog

Las Vegas, NV (March 2, 2009) DigitalFocus 2009 – ExposureManager (www.exposuremanager.com), a customizable full-service online sales resource for photographers, announces a new Premium Subscription service created to help increase print and merchandise sales for photographers. ExposureManager’s behind-the-scenes marketing support provides a convenient e-commerce solution for busy photographers through every step from order placement to print production and shipping of the final product.

“Traditionally, photographers interested in selling their work online were required to have a separate website in addition to their online gallery service. Now they can use ExposureManager for their entire Web presence. This will let photographers spend their time more profitably behind the camera,” said Donovan Janus, CEO of ExposureManager. “Our new premium subscription allows our users to have an individually branded homepage, a portfolio page, pricing page and more as well as advanced e-mail marketing tools.”

With ExposureManager’s new premium subscription, photographers now have the tools they need to convert potential customers into actual customers. Starting in March, photographers will be able to:

• see the favorites and shopping cart contents of their customers

• easily send e-mail blasts to customers based on a variety of filters

• schedule automated e-mail reminders for customers who selected favorites or cart contents but who have not purchased yet

• send out automated thank you e-mails after orders have been shipped and received

• With any e-mail that gets sent out, photographers can provide a unique coupon code to further encourage their customers to return for additional purchases

  The monthly price to subscribe to ExposureManager’s premium package is $24.99 and the yearly price is $249.99. And if current subscribers upgrade to the yearly account in January, they will receive $150 worth of free print processing.

About ExposureManager

Headquartered in Torrance, California, ExposureManager was established in 2004 by Donovan Janus and Rhesa Rozendaal. ExposureManager is a full-service online sales resource that makes it easy for photographers to sell their images via their online galleries/storefronts and then fulfill those orders with their in-house processing lab. ExposureManager deducts a nominal commission as its fee from the retail price of each sale. That commission covers credit card processing fees. ExposureManager then sends a check to the account holder at the beginning of each month. For more information visit www.exposuremanager.com .

Unlike traditional tripods, Alta Pro’s Multi-Angle Central Column (MACC) System allows users to move the central column as needed from zero to 130-degree angles in variable vertical and horizontal positions. This allows more angle possibilities than any tripod on the market but its solid design maintains its stability.

Its Instant Swivel Stop-n-Lock (ISSL) System feature allows photographers to securely reposition the central column in one simple movement, in just a few seconds, with maintaining the tripod’s stability. Designed to support an array of camera types including DSLR and video cameras, camera setup is quick and easy.Alta Pro’s design also enables macro photography and special wide-angle shots with additional attachments that can be mounted to either end of the central column. Alta Pro is one of many new-for-2009 products introduced by VANGUARD at PMA 09, including :

• SBH ball heads – A lightweight line of stable magnesium alloy-constructed ball heads with tilting and ultra smooth movement, designed to support heavy equipment
• Kenline i-Pro bags – With three patents and lots of why-didn’t-I-think-of-that features, this line of soft-sided photo-video bags was designed for professional and amateur photographers by photographers
• Pampas bags – Line of durable and convenient sling-style, soft-sided camera and accessories bags for on-the-go photography
• Endeavor, Spirit, and Sereno binoculars – Industry-leading protective coatings, enhanced durability and special features are uniquely designed for an array of professionals

Alta Pro Multi Angle

Kenline Bags

Source: Vanguard USA

Stretch your Lensbaby vision to the max with the new 0.42x Super Wide Lens, which converts your Lensbaby lens’s focal length from 50mm to 21mm. Specifically designed for compatibility with the Lensbaby Optic Swap System, this 0.42x is lighter and sharper than any other comparable product on the market. The 0.42x has an inherent macro capability, letting you as close as 2.75” (7cm) from the front of the lens. Click here to learn more, to see sample photos, and to order.

Lensbaby Double Glass Optic with Lensbaby 0.42x
Super Wide Lens
Lensbaby Double Glass Optic only
photo by Keri Friedman

Mike talks about the possible future for plugins and for OnOne Software and hints at possible tools for the Apple iPhone and for dealing with video from new cameras such as the Nikon D90 and the Canon EOS 5D Mark II.

Mike also is giving away a copy of the Plugin Suite 4 which contains the following plugins:

• Genuine Fractals 6 Professional Edition
• PhotoTools 1.0 Professional Edition
• Mask Pro 4.1
• PhotoFrame 4 Professional Edition
• PhotoTune 2.2
• FocalPoint 1.0

This is a $499.95 value!! To be entered to win we have a little scavenger hunt to solve. First off, go to http://ononesoftware.com and find the page for the Plugin Suite 4, Figure out why you need plugins, and from there, find the 10 word slogan. When you have found it, send an email to contest@cameradojo.com with the subject “OnOne Software Contest” in the subject and the answer and your name in the body of the email. Entries must be received by 5pm on Friday the 13th of March, 2009 and will be announced on the podcast that airs on March 17th.

Be sure and check out the OnOne Software blog (http://www.ononesoftware.com/blog/) and the OnOne Exchange (http://www.ononeexchange.com/)

OnOne Software: http://ononesoftware.com

Show Hosts

Kerry Garrison (http://kerrygarrison.com)
David Esquire (http://esquirephotography.com)

This podcast is also available on iTunes.

YOU WILL LEARN…

• 32 ways to use your on and off-camera flashes for creative and dramatic effects.
• 10 of the best camera settings and lens choices for creating striking images on every job.
• 7 ways to use the new DSLR video capabilities to transform your product offerings.
• 10 “Magic Bullet” techniques to make your digital workflow nearly effortless, highly efficient, and fun with today’s top software from Adobe Lightroom, NIK, and LumaPix: FotoFusion.
• 20 new product and solid marketing ideas targeted to today’s customers to add substantially to your bottom line.

PROGRAM BONUS:

• Tour Handbook including: program notes, photography, marketing and more
• 2 Hour DVD with extended program content
• $100 Rebate from American Color Imaging
• 1 year membership to WPPI and Rangefinder magazine, a $99 value
• FREE 3 month membership to DigitalProTalkPlus.com, a $45 value

$2,500 in Door Prizes at EACH location and 4 Grand prizes totaling $20,000

If you sign up now, the price is only $59!! At the door the price is $79 which is still an amazing deal.

Go visit the Digital Wakeup Call website for additional information and to sign up. This event is most likely going to sell out in every city so I highly recommend you get registered as soon as possible.

Vu’s background in video production as well as marketing combines to give you an interesting perspective in how you should be looking at this medium for use in your own business.

Vu and his brother Lan give regular seminars and workshops and will be doing some really cool things at WPPI. Listen to the show to find out more about the WPPI event.

Vu Bui – http://vubui.com

The Bui Brothers – http://thebuibrothers.com

Show Hosts

Kerry Garrison (http://kerrygarrison.com)
David Esquire (http://esquirephotography.com)

This podcast is also available on iTunes.

Watsonville, CA (PRWEB) January 26, 2009 — ExpoImaging Inc. (www.ExpoImaging.net), developer and marketer of innovative camera accessories, including the Ray Flash Ring Light Adapter, ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced that it is now the exclusive U.S. distributor of Honl Photo Professional Products.

Developed by veteran photojournalist David Honl, The Honl Photo Speed System is a collection of lightweight, durable and affordable light modifiers for shoe-mount flashes including an assortment of grids, snoots, reflectors, gobos and gels. With retail prices ranging from $9.95 to $29.95, these practical tools were designed to universally fit all shoe-mount flashes without the use of annoying adhesives. As photographers increasingly take advantage of the power and flexibility of modern portable shoe-mount flashes, the Honl Photo Speed System allows them to affordably bring studio-style lighting effects into the field.

“With more than two decades of professional experience, David Honl’s work has been published worldwide,” said Erik Sowder, president of ExpoImaging. “David developed and field tested the Speed System while traveling on assignment under very challenging conditions. We firmly believe that there are no similar products available that are more practical or easy-to-use. And we are pleased that David recognized our sales and marketing success and chose ExpoImaging to be his exclusive U.S. distributor. We look forward to representing these innovative and unique lighting products.”

The Honl Photo Speed System consists of:
· The Honl Speed Strap: a simple, non-slip velcro strap that wraps around the flash head and attaches and removes in seconds. The Speed Strap avoids rubber bands, tape and sticky residue, and universally fits any shoe-mount flash. The Speed Strap provides a large wraparound surface area to quickly attach Speed Grids, Speed Gobos/Bounce Cards, Speed Snoots or Honl Gels. The Honl Speed Strap retails for $9.95.

· Honl Photo Speed Grids (patent pending): weighting just 3 oz and available in 1/4-inch and 1/8-inch grid, the honeycomb-like cells narrow the beam of light from a portable flash unit, producing a small circle of light on a subject. Perfect for dramatic lighting effects, Speed Grids fit any shoe-mount and most handle-mount portable strobes and attach quickly and easily to a Speed Strap. Honl Photo Speed Grids retail for $29.95.

· The Honl Photo Speed Gobo/Bounce Card: a versatile gobo made of black ballistic nylon on one side and white polymer on the other. The black side can be used to keep light from flaring into a lens when using a flash as a background or hair light. The white side can be used as a bounce card. Utilizing two gobos, photographers can create a barn door setup. The Honl Speed Gobo/Bounce Card attaches quickly with a Speed Strap. The Honl Photo Speed Gobo/Bounce Card retails for $14.95.

· The Honl Photo Speed Snoot/Reflector (patent pending): available as a 5-inch “Shorty” or 8-inch “Regular”, this snoot is constructed of black, ballistic nylon with a gray interior that produces a soft falloff. The snoot can be shaped to concentrate the light from a shoe-mount flash for dramatic cinematic lighting or opened-up to use as a flash bouncer/reflector. Ideal in a variety of settings, from basic portraits to dramatic background lighting, the Speed Snoot/Reflector attaches and removes in seconds using a Speed Strap. The Honl Photo Speed Snoot/Reflector retails for $29.95.

· The Honl Photo Gel Kit: colors strobes to correct for tungsten, fluorescent or daylight lighting environments or adds artistic color effects to images. These superior quality gels are pre-cut and have attached strips of velcro to secure quickly to a Speed Strap, and can be used in conjunction with Honl Snoots, Gobos and Grids. The usable gel area is 2.5 inches by 4 inches (approx. 64mm by 102mm) and can be trimmed to fit individual strobes. The Honl Photo Gel Kit retails for $29.95.

“We feel fortunate for the opportunity to partner with ExpoImaging,” said David Honl. “We chose to work with ExpoImaging because they’re good at marketing and they have a great reputation in the industry. We look forward to a long and mutually beneficial business relationship.”

The addition of the Honl Photo line further solidifies ExpoImaging’s position as a leading supplier of unique and exciting products that meet the needs of photographers at all levels.

Honl Photo Professional Speed System Products are now available at photo dealers nationwide and online by visiting www.ExpoImaging.net.

About ExpoImaging, Inc.

ExpoImaging Inc. markets and develops innovative camera accessories and is the pioneer in digital white balance filters. Ray Flash: The Ring Light Adapter, Honl Photo Speed System, ExpoDisc Digital White Balance Filters, and the ExpoAperture2 Depth-of-Field Guide are available at select photography dealers worldwide, or online at www.ExpoImaging.net.

###
David Griffin
Matter Communications — Providence
401-351-9504 (direct)
508-648-1176 (mobile)
dgriffinmatter (AIM)
david@matternow.com
www.matternow.com

Getting the Camera

Since I am not sponsored by Canon (any help here would be appreciated – wink wink) and I haven’t been able to justify the cost yet, I decided that another way to get one for a little while was to call up the good folks over at BorrowLenses.com. I hooked up with Max to get a weekend rental on the 5D Mk II so I could use it on a wedding shoot I had planned as well as to play around with the other features. If you have never rented equipment, you can’t go wrong by using BorrowLenses.com as their prices are great and you don’t get slapped with a huge deposit (no deposit in fact), but more about BorrowLenses.com in an upcoming article as I review their service.

I got the camera and couldn’t wait to slap in a card and start playing with it.

First Impressions

When picking up the body the first thing you notice is the surface has a much better texture on it than previous cameras making it easier to hold. The form factor is much like the 30D/40D/50D/5D. For users of those mentioned cameras, the control layout will be very familiar with the only noticeable exceptions being that the delete button has shifted due to the large screen and the top LCD illumination button has been moved to the right side of the display. For people moving up from a 30D/40D you will notice the lack of a pop-up flash and no preset modes on the mode dial (this is much more of a Pro camera than a consumer camera after all).

The large LCD on the back is just stunning with its much higher resolution display which enables you to better see if an image is sharp and in focus.

The new menu system is super clean and sharp looking on the big display although a little hunting around the first few times to find some of the features will be in order. The only thing that threw me for a loop for a minute was figuring out how to setup exposure bracketing. Not wanting to turn to the manual, I figured it out quickly enough. What I did have to crack the manual for was to figure out how to  use the video mode. Simple enough, go into Live View mode and press the Set button in the middle of the large dial on the back to start/stop recording.

First time setup

Before really being able to push the 5d Mk II to it’s limits, you will need to go into the menus and setup a few options first. Here are the things I did to get it ready for my tests.

C. Fn I : Exposure
Custom Function 3 changed to 1 to enable ISO expansion. This is needed to shoot at ISO ranges above 6400.

C. Fn II : Image
Custom Function 3 changed to 1 to enable Highlight Tone Priority. This enables Highlight Tone Priority which can help from overexposing important aspects of your image. Note however that when this is enabled, you will not be able to go over ISO 6400 regardless of the previous setting.

C. Fn III : Autofocus/Drive
Custom Function 3 changed to 1 to enable Multi-controller direct. This option enables you to select the autofocus point by using the multi-controller (mini joystick).

Live View Function Settings
LV Func. Setting set to Stills+movie, Screen Settings set to movie display

Image Quality
Image quality was set to RAW.

Finally, I made sure the date and time was correct, dropped in a compact flash card, formatted it and I was ready to go.

Shooting the 5D Mk II

Like many people getting the 5D Mark II, I have been shooting APS-C sized sensors for the past few years as I use a 30D as a primary and a 20D as a backup. Functionally, the 5D Mk II is virtually identical in how to operate the camera although the shutter sound is different and quieter. The big difference comes into play when using the same lenses you were using on the smaller sensor. If you aren’t familiar with this phenomenon, the smaller sensors in the 20D/30D/40D/50D are smaller APS-C size sensors versus the full frame sensor in the 5d Mk II. The smaller sensor size introduces an effect referred to as a zoom factor (also known as crop factor) which, in essence, magnifies the focal length of your lenses by 1.6.  To put it into simple terms, subjects on an APS-C sized sensor will appear closer (as if zoomed in by 1.6x) and the same lens on the 5D will give you an wider field of view. If we take a 50mm lens and put it on a camera with an APS-C sensor, what we get is basically an 80mm lens. A 70-200mm on the 50D becomes a 112-320mm lens on the APS-C sensor. This is interesting to note that a telephoto lens will get you more reach on a smaller sensor but you lose width at the smaller focal lengths. With my typical lenses, I now have to move closer to the subject to get the same effect as before, but I now have the added bonus of wide angle lenses being wider than before.

Image shot with 50mm on 30D (APS-C)

Image shot with 50mm on 5D Mk II (Full Frame)

Ok, so how about this ISO stuff, how good is it really? Yeah, well, its pretty damned good. On my 30D, it pained me to go up to 1600 ISO, on a 40D, 1600 would give you a very usable image but 3200 got to be a bit much, on the 5D Mk II, 3200 is a no-brainer and 6400 will give you very usable images. Moving up into 12,800 gets to be noisy but should be usable with a good noise reduction software while 25,600 ISO is basically unusable unless you convert the image to black and white and then you will get something looking like an older newspaper image.

Comparison of ISO settings from 5D Mk II

A feature that first appeared on the 40D is Highlight Tone Priority which can be a saving grace in numerous situations. Instead of going into how great this feature is, please refer to David Ziser’s post about Highlight Tone Priority.

What’s missing from the 5d Mk II?

Yes, the 5d Mk II is a huge leap forward for Canon, so much so that some shooters with the higher end 1Ds Mk III are actually “downgrading” to the 5D to get the improved sensor cleaning and higher ISO performance. But surely the 5D Mk II is not the Holy Grail of cameras, something must be missing right? Well, of course, otherwise it would be an $8000 camera. So what is it that we don’t have on the 5D Mk II that it’s big brother has?

• Dual memory card slots
  Many people think this is a major disappointment that the 5D wasn’t outfitted with dual memory slots to provide real-time redundancy when shooting.
• Built in battery grip/portrait grip
  The original 5D didn’t have one, and the 5D Mk II is aimed at the high end Pro-sumer market, not the professional market so this is an option. Unfortunately, the 5D Mk II uses a redesigned grip so existing ones will not work.
• Long life shutter
  The big gun 1Ds Mk III is rated as about double the shutter activations as the 5D Mk II (150,000 (5D) vs 300,000 (1Ds)).
• Dual Digic processors
  While the 5D Mk II does have the newer Digic IV processor, the 1Ds Mk III has dual processors for faster image processing.1

Granted, the higher ISO performance, larger, higher resolution LCD screen, improved dust reduction, 21 megapixel , full frame sensor, full HD video, and significantly cheaper price does make for a very compelling camera.

Focusing on Video

Yeah, the 5D Mk II is the Grand Poobah of DSLR’s that can shoot video with its full 1080p video capture. Being able to use all of the lenses at your disposal to shoot video is quite awesome indeed to achieve the same shallow depth of field that you can get in stills. So look out Sony, your days of being a video camera manufacturer have come to an end and the 5D Mk II is taking its rightful place of the King of all things video…..well….not exactly.

There is no question you can get stunning HiDef video out of the camera, there are plenty of examples online. But let’s look at the reality of shooting video with the 5D Mk II.

First off, abandon all hope of using autofocus when shooting video. If you are using the on-board microphone, you will hear constant whirrrr whirrrrrrrr whirrrrrrrr as the contrast-based autofocus “attempts” to focus. In some situations it may do alright, but the majority of the time you will end up with lots of times where the camera is trying to focus but tracks back and forth a few times before locking on. You really need to consider the camera as a manual focus camera when shooting video. Use autofocus in still mode to get your focus, then switch to video mode with autofocus off for best results. As for the built-in microphone (located just underneath the 5D logo), its alright for playing around, but anything serious will require an external mic plugged into the microphone jack on the side of the camera.

5D Mk II LowRez Video from Kerry Garrison on Vimeo.

Sample HiDef Video from 5D Mk II from Kerry Garrison on Vimeo.

Megapixels = Mega Storage

Oh sure, we all SAY we want more megapixels, but you really have to think of the ramifications of that. Here is a comparison of the same image taken with several of the different available image quality settings:

This means that a RAW file from the 5D Mk II is 4 times larger than a RAW from a 30D and even the 5D Mk II’s Fine JPEG is 2mb larger than the RAW file on the 30D. That’s 1/4 of the number of images I can fit on the same memory card and a typical wedding shoot for me will balloon from 10gb to 40gb. Add to that the additional disk space required to hold the images, and the addition computer horsepower (CPU and RAM) needed to process these huge files and you need some seriously beefy hardware to use this camera to its full potential.

For best results, UDMA Compact Flash cards are recommended, using these will speed up write times to the disc. Keep all of these things in mind if considering moving up to the 5D Mk II as it could turn out to be a bigger investment than just the camera itself.

Using the 5D Mk II

The first project I had was a small wedding reception, shooting out on a golf course at 11am presented some really harsh lighting conditions, the highlight tone priority system did a great job at keeping the subjects from getting blown out. One thing that I noticed was that the autofocus was really fast and super accurate. This is compared to the 30D that I normally shoot with. Normally I will get a handful of out of focus shots for no apparent reason, of almost 500 shots, there were only two that were out of focus, a significant improvement in the autofocus system over my camera.

The shutter noise is fairly quiet and doesn’t draw attention which is nice for quiet ceremonies and for catching candids without disturbing anyone.

For all your Shamu fans out there, here are some shots from Sea World.

5D Mark II - 70mm 1/640 f/9 ISO 200 Mode: Program sRAW1

5D Mark II - 70mm 1/5000 f/8 ISO 200 Mode: Program sRAW1

5D Mark II - 70mm 1/500 f/8 ISO 200 Mode: Program sRAW1

5D Mark II - 24mm 1/25 f/6.3 ISO 400 Mode: Manual sRAW1

5D Mark II - 42mm 1/60 f/2.8 ISO 400 Mode: Manual sRAW1

Is the 5D Mk II Right For You?

I only had the 5D Mk II available to me for a few days but I am completely impressed with it from a technology point of view. One of it’s biggest selling points is also one of its biggest problems, and that is the size of the images. A typical wedding will take up 30gb of space and just a simple day at an amusement park could easily eat up 6gb.  The ability to use the smaller sRAW sizes is a plus, but its painful to have to limit the camera, something I think I could get over easily enough but it remains to be seen if it is too limiting for doing paid wedding shoots in the reduced file format sizes.

Unless you already have a beefy uber-computer and have more compact flash cards than pairs of underwear, then there are going to be some hidden costs of getting into the 5D Mk II. I am probably fairly typical (or at least not abnormal) in that I am currently shooting with a 30D and put together some numbers as what it would take for me to purchase and use the 5D Mk II, and this is not upgrading the CPU or RAM in my machine as it isn’t that terrible to work on images with what I have.

That’s well over $4,000 with tax and shipping and isn’t counting having another as a backup. I would certainly recommend the 5D Mk II to anyone who can afford one, but, for myself, I need to take a look at the 50D before deciding to save up for the 5D.

Author: Kerry Garrison

Rental Equipment by: http://BorrowLenses.com

Overview

The VerteX is designed to give the ultimate in lighting control from a typical speedlight by allowing almost an infinite amount of adjustment. The VerteX is a mechanical device that can accept one or two panels on it to allow you to send the light in the specific direction(s) that you want.

The VerteX works by having a swinging arm that can have either one or two flaps attached to it that can rotate 360 degrees. Each flap has a mirrored side and a white diffusion side.  By adjusting the swing arm and the flaps you can split the light coming out of your accessory flash and send the light in different directions. Nothing else on the market today gives you this much control over your lighting.

Setup

Normally I would go into a real lengthy section and maybe even some step-by-step pics showing how to assemble a product. Bust seriously, the VerteX takes about 30 seconds to setup, you will spend more time reading this paragraph than you will spend setting the VerteX up. You take the two arms and snap them into place in the holes on the sides of the rubber band, push them together over the cross piece, and push the flaps into place, which are held there with magnets. That’s it. I find it easier to get onto the flash if you attach the rubber band to the flash head right after putting the two arms on and before attaching the cross bean and flaps. In under a minute you are ready to start taking pictures with the VerteX.

Usage

I am going to be really honest here, if you really don’t understand lighting, you may have trouble previsualizing what you can achieve with the VerteX. However, if you are the type of person who can look at a scene and know, for example,  that you want a slight shadow from one direction, a little fill up front, and some top lighting, then you will be able to use the VerteX to it’s full potential. Since you can split the light and send some forward, some up to bounce off the ceiling, some left to bounce off a wall, you can achieve lighting effects that otherwise would have required multiple strobes.

Results

Before getting into wedding photography I did mostly product photography so using multiple lights was second nature, getting into wedding photography felt very limiting as it really isn’t practical on most shoots to lug around multiple light sources, radio remotes, light stands, etc and the current light modifiers on the market work very well in specific situations, but there hasn’t been a product that could really give you the flexibility of multiple light sources from a single strobe head until the VerteX. Here are a few shots from a recent wedding where I used the VerteX to get some really nicely lit indoor shots.

Summary

While the VerteX may look like a homing beacon for an alien spacecraft, it does exactly what it is intended to do. I am thrilled with the control over the light that it gives me and enables lighting that simply wasn’t possible before.  For $49.95, it isn’t any more than other brand-name modifiers but it does give you a level of control that other products do not. I have used the VerteX at several weddings now and it has not come off my flash yet. The only real negative thing I can say is that if you happen to bump something and one of the flaps comes off, they are so light that you stand a good chance of not noticing since you usually wont hear it hit the ground. Most of the time I use it as pictured in the image to the right with only one flap, so if I actually lost one for good, I could get by for a while, so keep an eye on the panels wqhen you are moving your equipment around.

Here is a little video showing more about the VerteX and how I use it.

VerteX Light Modifer from Presslite from Kerry Garrison on Vimeo.

Product Review Scorecard

Product Page: http://www.presslite.com/vertexinfo.php
Company Page: http://www.presslite.com

Author: Kerry Garrison

Dane’s book, Fast Track Photographer, is designed to help you find yourself and where you fit into the market. Along with the book is the pDNA Assesement which is a tool to help you figure out your strengths and weaknesses and provides useful guides for improvement.

I am currently working my way through the book and the pDNA and have found it so useful that I wanted to help our readers to get the book and start getting out of it what I have been getting. Dane has generously given us two discount codes.

If you use the code cameradojo you will get 10% off the printed copy of the book. If you want the audio book, use the code cameradojoaudio for 10% off of that version.  Either way, this is an excellent Christmas gift that you should give to yourself or a loved one and use it as a guide for making your business better in the coming year.

For more information about the book, please visit http://fasttrackphotographer.com.

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) - Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today’s photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.”

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlashâ„¢ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X’s flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon’s exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer’s ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Real and fake SanDisk Ultra II CF cards

The first fake CF card I came across was pretty obvious, visually. I received it with a used camera I bought, so I really couldn’t complain. It was basically free and I was thrilled at the time (2006) to have a 2GB card thrown in with a camera. But it was the performance of the cart that tipped me off to the real problem. The card was significantly slower in the writes than my other SanDisk Ultra II cards; about half the write speed or worse. Here is a look at the fake card next to the real card (right):

Back of 2GB SanDisk Elite CF cards

It is pretty obvious here which is the fake card. Come on, counterfeiters, can’t you do a better fake label than that? As I read up more, it seems that the early cards were easier to detect. Not only were the front stickers obvious, but the rear stickers were missing a lot of telling information. There were no serial numbers on the fake card. This was the first give-away. There was really not much of anything specifically identifying the card on the back label of the fake card. Notice that the real card on the left had the SDCFH identifier, as well as the patent numbers. This would be easy enough to fake too, if they weren’t so lazy. (right):

Close-up of real & fake SanDisk Ultra II CF cards

When you zoom in close (these images were made on a cheapo flatbed scanner at 1200DPI), you can also see the difference in the grain of the plastic. The fake card has a rougher texture and surface on it than the real SanDisk card. On closer inspection, you can see that the grain in the printing is finer on the real SanDisk card also. But these differences alone are harder to distinguish with the naked eye. If the labels were better duplicated overall, you might not even notice such small details as those. You can click to enlarge the photos to the right and get a better, more detailed blow-up of these differences. (right):

Sides of SanDisk Ultra CF cards

But here is one place that they did get clever… the serial numbering. Notice how close the printing is on both of the cards? Without contacting SanDisk, there is no way to tell which one is real and which one is a fake. (right):

So, recently I decided that it was time to buy me a new, 8GB SanDisk Ultra IV compact Flash card as my Canon 1DS Mark III burns through a lot of space at around 25MB per image. 2GB and 4GB cards were just not enough for events. I decided again to test my luck with a new SanDisk Ultra Card, and thought I would try to save a few bucks on ebay. What the heck… if the owner says it comes new in the box, that’s a pretty good sign, right? And sellers in Hong Kong can have real product once in a while too, right? Especially if it is in the new, retail box? And since it is not from the U.S., it could be cheaper, right? Like half price?

O.K., I have to say that right off the bat the first signs of trouble are right here. Half price, easily duplicated product from Hong Kong is a sure sign of fake product on ebay these days. However, for $29.97 shipped, it was worth it to see how good they really are.

Fake SanDisk Extreme package

Here is what I received, in a padded envelope from Hong Kong, partially crushed (right). Surprisingly, the box looks very very real. The gold foils are vibrant and shiny, the texture of the box is identical. And inside the box was the card in a plastic holder, a SanDisk keychain card holder and an SanDIsk RescuePRO 4.0″ installation CD. Pretty much every detail of the real box and contents was duplicated here with extreme care, and with only minor differences. At first glance, I was fairly convinced that this was actually real, or was it just a really damn good knock-off. After closer inspection, it seems that the later was the case. How could someone afford to go to all of this trouble?  Was there really that much profit in selling a $70 card for $30 on eBay with all of these production costs?

Real and fake SanDisk Extreme CF boxes

Looking at the box itself side by side with the real thing, it is hard to see many differences. The boxes look identical from the front, outside of the print color being a little off at the bottom (which is much more apparent in these photos and to the eye). Producing boxes like this with the gold embossing is not cheap process. Either these are the real thing, or someone is mass producing these to keep the costs down. I fear at this point that the compact flash counterfeiting business is not a small one. Someone is investing a lot of money into fake product and fake packaging here.

Back of SanDisk boxes

The back of the box is a bit different too. That would be the next clue on first, unopened inspection of the box. The real SanDisk IV box is the one on the left with a lot more text on it.  I only have 4 SanDisk Extreme IV boxes in my office (real ones).  The boxes for my SanDisk Extreme III cards are in storage, so I cannot see how much the back of the boxes changed from the III series to the IV series, but I assume that all boxes of series IV cards are pretty much the same.  This makes these changes on the back of the card more suspicious.

Real SanDisk Exreme Box

Fake SanDisk Extreme box

Now let’s look at a real box and content next to the fake box and content. They both have the same sleeve and slide-out insert format. They both have the same inside plastic housing and clear cover. They both have manuals, a CF hard plastic case and mini CD with software on them. They even both have a keychain CF card holder, although the real one has red text on it and the fake one white text.  The only piece missing from the fake packaging is a small advertising insert.

Real and fake SanDisk manuals

The manuals/documentation are slightly different.  The fake manual (on the right) is printed on cheaper paper with a much yellower cast to it.  The print quality is slightly lower than the original, real documentation pamphlet.  Interestingly, my real documentation is in Spanish, even though it was bought right here in the U.S. from an authorized SanDisk dealer (samys.com),   Notice the difference in phone numbers? I tried calling the number on the fake document and it rings SanDisk.  The phone number on the real pamphlet… wrong number/disconnected.  Now that’s funny.

Bottom of SanDisk boxes

On closer look at the bottom of the boxes you can see a numeric difference with the 8.0GB box. The real 2.0GB box has a part number of SDCFX4-2048-901. I assume that the 2048 is for 2,048MB, or 2GB. The 8.0GB fake box has a part number of SDCFX4-4096-904. Would that not be the part number of a 4,096MB card, or a 4GB? In an internet search for SDCFX4-4096, it seems it is the part number for the SanDisk Ultra IV 4.0GB compact flash card. There is our first clue.

8GB Fake SanDisk Ultra IV CF card

But, once we take out the CF card and begin to examine it, the details start to appear. The first thing I noticed was that it looked very close in all aspects to a real card. “Hmmm… maybe this is a real SanDisk Extreme IV.” Even the bottom edge of the card has a full serial number and ‘Made in China’ perfectly stenciled onto the case.

In further examination, I started to notice that the label was on crooked. But hey, that could be an issue in assembly that could randomly happen, right? Then, as the light caught it right, I also noticed two bubbles in the front label sticker. “Hmmm… this is getting more suspicious. SanDisk usually doesn’t let these kind of flaws through. This must be a hand-applied label.” Also notice that the corners of the label are square and not slightly rounded. This is another sign of a shortcut in the die cutting process of the fake label. On even further examination, you can see that the outer plastic edged of the card is different – different plastic to metal widths in the edges of the card.

8GB real vs fake SanDisk Extreme IV CF cards

The next thing I noticed is an issue which began to appear in several other articles, is that the holographic background to the lettering scans as a blue tint, and not gold like all of my other SanDisk Extreme cards. In this image (right), you will see that the fake card on the right has a blue tint to the lettering and the real card on the left appears more gold. Some of the elements are a little different size (like the E.S.P. logo), but overall it’s a pretty decent copy label sticker copy.

8GB real vs fake SanDisk Ultra IV CF cards

Next, lets look at the back of the cards. Again, the card on the left is the real card and the one on the right is the fake. Notice how it is a little dingy looking? That’s about the only difference on the back side. Even the corners of this dingy white label are rounded. It is hard to tell from the back side what makes this one fake, outside of the off-white paper used in making the label.  Again, a lot of work to make a fake card.  We are almost seeing efforts on the level of paper money counterfeiting here with all of the attention to detail in the print work.  Isn’t that another scary issue we have been reading about these past few years coming from China?

6 different CF cards

O.K., looks aside, its time to get down to the real meat of this.  How does the fake card perform in comparison to the real SanDisk Extreme IV cards?  To start, I do not have a real 8GB SanDisk Extreme IV card to test against, but I do have many 2.0GB Extreme IV cards that I bought from an authorized dealer.  This should be fine for our tests as the complete series of SanDisk Extreme IV cards are expected to perform similar to each other, within a small margin of error.  I also decided to throw in a few other generic and non-generic cards for comparison, and I included 2 separate SanDisk Extreme IV 2.0GB cards in the test to make sure that the real SanDisk IV cards perform equally in all aspects. You can see all of the cards (except for a 4.0GB PhotoFast Super card that looks identical to the 2.0GB Fotofast Super card) all in the image to the right.  The results are absolutely fascinating.

The test machine is a Mac Pro tower, 8 Core 3.0GHz Intel Xenon processors, 12GB RAM, Seagate 750GB SATA drive, Mac OS X v10.5.5 and a DELL 30″ monitor with 9in1 USB2 card reader built into it.  These specs are really irrelevant as every read and write was done with the same hardware and data.  That part is equal throughout the test.

The read/write copies were done with a folder containing ~1,000 jpg image files, 500k to 4.5MB each in size, 1.83GB (1,949,350,680 kbytes) total in size. 2 identical reads and writes were performed with this folder of images on each cards to insure consistency. All results were rounded to the nearest second. Margin of error is +/- 1.0 second.

Sandisk cards compared

This first chart is of read and write times for this folder of information to just the SanDisk cards, both real and fake. Notice how the read times are all pretty close, with the real SanDisk Extreme III and IV cards being almost identical, and how far off the 8.0GB fake card is from the others.  This is your first solid confirmation that you did not get what you paid for.  When you buy a card of this class and price, you are paying for speed, quality of build and the reputation of the company standing behind it.  This card is dropping the ball on all of those factors.  Below are the actual numbers from the tests.

All CF cards compared

Now, let’s throw some other cheapo cards into the mix.  The first is a Kingston Elite Pro 50X CF card (not necessarily a cheapo) and the other two are FastFoto Super CF cards, 2.0GB and 4.0GB.  These cards were bought 2 years ago off of an online discount house having a sale.  The interesting thing here is that these cards are really out of whack when it comes to write speeds, but their read speeds are good.  These were really cheap at the time I purchased them, and now you can see why.  However, the fake SanDisk 8.0GB cards are not terrible by comparison to the 2 year old generic CF cards. Below are the actual numbers from the tests.

SanDisk and fake CF cards

So, taking the data from the test and calculating MB/sec, we can see the relative performance each of these cards attains.  Let’s start with just the SanDisk cards and the fake SanDisk card.  Below are the actual numbers from the tests.

Transfer rate of all cards

Here is a comparison of all of the cards for transfer rate in MB/sec.  Below are the actual numbers from the tests.

A note to SanDisk:  Please forgive me for straying from authorized dealers just this one time.  The economy is rough, especially for those of us in photography.  The price was just too tempting.  I have purchased over 10 authentic cards from authorized SanDisk dealers in the past.  I promise not to stray again.  I offer this article to help others not stray either as a peace offering to you.

Maurice Naragon
Digital Creations
Website Development and Marketing
Professional Photography in Orange County, CA

Pretec CF 233X and 333X CF cards use metal housing and ruggedized construction to provide extensive ruggedness making the card resistant to impact and shock – at least 10 times more durable than a typical CF card. With the green concept of reuse, recycle and reduce in mind, Pretec 64GB CF cards can be configured or reused to make a 256GB SATA or IDE SSD, the highest capacity 2.5” SSD in the world so far, by using Pretec Q-SATA, a patent-pending technology of flexible, scalable and modular SATA/PATA design based on up to 4 CF cards. This technology provides ultimate flexibility and ease of use, especially for those needing both CF cards and SSDs.

Pretec 233X and 333X CF cards will be demonstrated together with high performance digital cameras from Leaf, a business unit of Eastman Kodak and a world-renowned industry leader in providing cutting edge digital photography solutions, whose AFi professional camera was recently awarded “Product of the Year” at the Photoforum exhibition in Russia. The new Leaf AFi-II system delivers the fastest shooting speeds of any camera in its class, with a practically unlimited burst depth. These speeds are enabled by advanced communication and CF technologies and Leaf Capture software. “Leaf and Pretec share a similar vision -to offer cutting edge technologies and unique products with unparalleled performance and to provide our customers with exceptional quality and satisfaction,” said Seth Greenberg, Leaf Marketing Director. “We are pleased to have chosen Pretec as our exclusive storage partner at Photokina 2008 and to witness the excitement as Pretec breaks the CF card speed and capacity world records.”

Pretec 233X 64GB and 333X 32GB CF cards with suggested retail price of $399 and $630 are slated to start delivery by Photokina 2008, and 233X 100GB and 333X 50GB are expected to start shipping by the end of 2008.

About Pretec
Pretec™ (http://www.pretec.com) offers a complete spectrum of small form factor memory cards and card readers such as CF, SD/MMC, USB Flash Drive, and wireless communication devices for digital imaging, mobile communication, and industrial flash markets. As the 2nd company in the world to offer CF cards since 1995 and the company to create CF I/O and SD I/O cards since 1998, Pretec has consistently demonstrated the highest capacity flash cards in the world: such as CF 3GB, 6GB, 12GB, 16GB, 24GB, 48GB and SD 4GB, SDHC 8GB and 16GB; the fastest flash card in the world: such as CF 80X and 333X, SD 133X, USB 166X, and SSD (IDE/SATA) 400X. With more than 200 patents granted or filed, Pretec has also been offering the smallest USB flash drive in the world with unique technology: such as i-Disk Tiny (“Best Gear of 2003” by TIME Magazine) and i-Disk Diamond; the most reliable flash card in the world: such as rugged PCMCIA, rugged CF card, and i-Disk Bulletproof, a water-proof, fire-proof, and bullet-proof USB flash drive.

*For more information, please visit www.pretec.com
*Note:i-Disk, i-Disk Tiny, i-Disk Diamond and i-Disk Bulletproof are trademarks of Pretec. All other trademarks mentioned herein are recognized as the property of their respective holders

Three new lenses – The Composer^TM, The Muse^TM, and

The Control Freak^TM – feature the Lensbaby Optic Swap System

On September 23, 2008, Lensbaby, LLC (formerly known as Lensbabies, LLC) is launching an entire new system of selective focus lenses at the Photokina tradeshow in Cologne, Germany (Hall 5.2 C021).

Three new Lensbaby lenses – The Composer^TM, The Muse^TM and The Control Freak^TM, – make up the new line of products.  Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately.  With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.

All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot^TM surrounded by graduated blur. By bending the Lensbaby lens, the photographer moves the sharp area around the photo for customized creative effects.

The Composer

The new Composer retains its position after being bent and is easy to use even with one hand.  Photographers do not squeeze the lens to focus, but can simply tilt the lens to a desired angle and then focus with a barrel focusing ring.  The Composer stays in the desired bent position without requiring a locking mechanism and features the new Lensbaby Optic Swap System.  The Composer’s barrel focusing ring has a unique design that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easer to focus on subjects from 10 feet to infinity.

“The Composer introduces a new level of ease and precision to selective focus photography,” said Craig Strong, Lensbaby president and co-founder.  “We developed the Composer because our photographers are interested above all in creating powerful, interesting photos. With its greatly enhanced ease of use and more reliable results, the Composer will make it more intuitive for photographers to realize their personal creative visions.”
The Muse replaces the Original Lensbaby and Lensbaby 2.0 lenses while being very similar in appearance and functionality. Photographers will still focus by compressing the lens and move the sweet spot by bending the flexible lens tubing.  The key update for the Muse is its new Lensbaby Optic Swap System.

The Control Freak

The Control Freak updates the Lensbaby 3G by adding the Lensbaby Optic Swap System.  With The Control Freak, photographers compress to focus, bend to move the sweet spot, and then push a button to lock the lens in place.  Once locked, photographers can adjust the fine focus with a barrel focusing ring and fine tune the tilt by rotating its three metal posts.

“While we expect the new Composer, with its smooth and precise operation, to be our most popular lens, we continue to offer the Muse and the Control Freak because each photographer has their own shooting style. The Muse is for photographers who shoot fast and loose and The Control Freak is best for shooters who have a step-by-step approach,” said Strong.

All three lenses – the Composer, Muse, and Control Freak – feature the Lensbaby Optic Swap System and will ship with one optic installed. Additional optics are available as optional accessories.  When a photographer wants to change the optic in their Lensbaby, they will simply pop the optic out and drop in a different optic using an Optic Swap Tool supplied with the new optic.  Each optic has different features and image qualities, allowing photographers to choose the look that fits their creative style.

Optic Swap System

At launch, the Lensbaby Optic Swap System will include four interchangeable optic options:

1)      Double Glass: A 50mm multi-coated optical glass doublet that is the same optic that was in the Lensbaby 2.0 and Lensbaby 3G lenses. Retail price: US$85.00

2)      Single Glass: a 50 mm, updated, uncoated optical glass singlet similar to the optic that was used in the Original Lensbaby. At f/2, the Single Glass Optic is one full stop brighter (2x as bright) than the previous Original Lensbaby Optic. Retail price: US$35.00

3)      Plastic: a 50 mm f/2 plastic singlet that maximizes blur and diffusion in a dreamy way that Holga^TM and Diana^TM camera lovers will especially appreciate. Retail price: US$35.00

4)      The Pinhole/Zone plate: an optic cup with an f/177 aperture hole to allow for pinhole photography and an f/19 Zone plate opening.  Users can slide a toggle inside the optic to change to back and forth between Pinhole and Zone plate mode, allowing further artistic exploration.  Retail price: US$35.00

The first three optics listed above are all 50mm fixed focal length.  They all feature magnetically levitating interchangeable aperture disks that allow aperture settings from f/2 to f/22.

The Single Glass, Plastic, and Pinhole/Zone plate optics will be sold individually as well as in an Optic Boxed Set to retail for $95.00.

Lensbaby President and Co-Founder, Craig Strong, stated, “Lensbaby photographers tend to be very creative. The new Lensbaby Optic Swap system will give photographers greater freedom to take photos that reflect their unique visions.”

Strong continued, “With the new Composer lens and the Lensbaby Optic Swap System, photographers will be able to choose a lens body that fits their bending style: fast and loose, smooth and precise, or step by step. Then photographers can choose an optic that expresses their individual artistic vision.”

Product Pricing and Specs:

The Composer – Smooth and Precise

• Priced at US$270
• Ships with the Double Glass optic installed (a multi-coated optical glass doublet)
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual
• Features a unique barrel focusing ring that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easier to focus on subjects from 10 feet to infinity.
• Aperture Type: Interchangeable levitating aperture disks
• Apertures: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: about 18″ (46cm) / Maximum Focus: Infinity
• Size/Weight: 2.5″ (6.35cm) high x 2.5″ (6.35cm)  wide  / 5.5 oz (155.9g)

The Muse – Fast and loose

• Priced at US $150 with the Double Glass optic installed; US $100 with the Plastic optic installed
• Ships with either the Double Glass optic installed or the Plastic optic installed.
• Features the Lensbaby Optic Swap system
• Focal Length: right around 50mm
• Focus Type: Manual…Fingertip, actually
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity and beyond
• Size/Weight: 2″ (5.08cm) high x 2.5″ (6.35cm) wide / 3.7 oz. (104.9g)

The Control Freak – Step-by-step

• Priced at US$270
• Ships with the Double Glass Optic installed
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual/Fingertip, with barrel fine focus
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity
• Size/Weight: 3″ (7.62cm) high x  3″ (7.62cm) wide / 5.7 oz. (161.6 grams)

About Lensbaby

Lensbaby, LLC (formerly Lensbabies, LLC) is a Portland, Oregon based manufacturer and marketer of award-winning selective focus SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby selective focus SLR lens.  Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

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Graphistudio Albums

http://graphistudio.com

This week’s hosts:

Kerry Garrison (http://kerrygarrison.com)
David Esquire (http://esquirephotography.com)

This podcast is also available on iTunes.