Sponsors:

• GoPro HD Hero Camera
• Blackbelt Lighting
• All About Light eBook

Sponsor: GoPro

Host: Kerry Garrison

Learn to Love Lighting no matter what the situation. From formal lighting in a controlled setting to on-the-fly lighting at a wedding or on location, after this workshop you’ll know how to get the shot!

Part 1: Love Lighting Lecture

Kerry will show you the most common portrait lighting methods to achieve classic portraiture styles. You’ll learn broad lighting, short lighting, loop lighting, butterfly lighting, as well as techniques for dealing with various lighting difficulties.

Jules Bianchi has been shooting weddings for over 10 years and knows about getting the shot in any situation. In an fun and informative style, Jules will show you how to keep your cool, grab your camera, and get the shot no matter what the lighting situation. She’ll show you how to work with your clients, put them at ease, and get those natural, unposed shots she is famous for.

Part 2: Love Location & Lighting

Jules will show you how she works her magic with an entire group to get fantastic images. Follow along as Jules addresses the technical issues of lighting, but also how to help her subjects loosen up, look natural and have fun in the process! Kerry will demonstrate the techniques of formal portrait lighting using his Westcott speed lights. Take all the information you learned from the morning and put it into action! You don’t want to miss this part of the workshop!

Workshop Schedule:

Choose your own adventure! You can choose Part One, Part Two, or both!

Part 1: Lighting lecture in the classroom – $99
Part 2: Live model shoot – both indoors and out with an entire bridal party! – $99

SPECIAL! Choose BOTH part 1 & 2 and pay only $149! This is a limited offer, so sign up now!

When: Tuesday, January 26, 2010
Part 1: Noon to 4pm
Vendor Reception: 4-6pm
Part 2: 6-9pm

To sign up for the workshop, please click here

Canon’s new EOS Rebel T1i is packed with features, both refined and new. In addition to its admirable performance with an all-new 15.1 Megapixel Canon CMOS sensor, DIGIC 4 Image Processor, a 3.0-inch Clear View LCD with anti-reflective and scratch-resistant coating, and compatibility with the EOS System of lenses and Speedlites, the EOS Rebel T1i adds remarkable Full HD video capture at resolutions up to 1920 x 1080. An HDMI port allows for quick connections to high definition TVs and monitors for easy viewing of your stills and video. The entire operation is simple and easy even if you are a beginner. You’ll have uncompromised EOS Digital performance with power and flexibility right in the palm of your hand.

• New 15.1 Megapixel CMOS sensor with DIGIC 4 Image Processor for faster processing of fine detail and natural color reproduction, 14-bit A/D conversion for smooth color tones and gradations.
• Full HD video capture at 1920 x 1080 resolution with HDMI output for HD viewing of stills and video.
• Live View Function for stills (Quick, Live and Face Detection AF modes) and video.
• 3.0-inch Clear View LCD (920,000 dots/VGA) monitor with anti-reflective and scratch-resistant coatings for improved viewing and smudge protection.
• Auto Lighting Optimizer for superior highlight-shadow control.
• Wide range ISO setting 100-3200 (ISO expansion: 6400, 12800).
• Creative Auto goes a step beyond auto allowing control over frequently-changed settings.
• Compatible with over 60 Canon EF/EF-S lenses and most EOS System accessories.

Suggested Retail Price: $899.99

Website: http://www.usa.canon.com

YOU WILL LEARN…

• 32 ways to use your on and off-camera flashes for creative and dramatic effects.
• 10 of the best camera settings and lens choices for creating striking images on every job.
• 7 ways to use the new DSLR video capabilities to transform your product offerings.
• 10 “Magic Bullet” techniques to make your digital workflow nearly effortless, highly efficient, and fun with today’s top software from Adobe Lightroom, NIK, and LumaPix: FotoFusion.
• 20 new product and solid marketing ideas targeted to today’s customers to add substantially to your bottom line.

PROGRAM BONUS:

• Tour Handbook including: program notes, photography, marketing and more
• 2 Hour DVD with extended program content
• $100 Rebate from American Color Imaging
• 1 year membership to WPPI and Rangefinder magazine, a $99 value
• FREE 3 month membership to DigitalProTalkPlus.com, a $45 value

$2,500 in Door Prizes at EACH location and 4 Grand prizes totaling $20,000

If you sign up now, the price is only $59!! At the door the price is $79 which is still an amazing deal.

Go visit the Digital Wakeup Call website for additional information and to sign up. This event is most likely going to sell out in every city so I highly recommend you get registered as soon as possible.

From Scarlett:
“I had so much fun last year shooting a sizzlin’ bride and groom session in the glamorous lights of Vegas with Ross of Flosites.com and his bride Leysa, and this year, I want to give you the same opportunity for some rockstar portfolio pieces too! For those attending WPPI this year, I’m hosting a stylish photoshoot in Vegas again. Lyndsay, who won my “I Want to Spend A Day With Scarlett” contest will be the model with her hot husband as we shoot around the city that never sleeps! ”

To join in on the photoshoot, the session fee is $199 and we’ll shoot on Monday, February 16 at 7pm. To sign up, send Scarlett an email at scarlett@scarlettlillian.com! This a FIRST COME, FIRST SERVE event, and WILL sell out, so by emailing, you are agreeing to reserve your spot by paying the registration fee!

One of the sponsors, Pocket Wizard, will be at the workshop filming an exclusive BEHIND THE SCENES video of Scarlett and all of you participating in the workshop! So bring your inner rock star and get ready to be on camera! Seriously, you won’t want to miss this!

One lucky winner will get a chance to win a FREE spot in the workshop, so let’s do another CONTEST! The winner will ALSO win a pair of Pocket Wizards, AND the 1st, 2nd, & 3rd place winners will all win a Trendy Camera Strap, and Camera Dojo Powertools & Dojo Wedding Tools Lightroom presets! Woo hoo!!

You guys got so creative with the “I Want To Spend A Day A With Scarlett” contest, but this time, let’s call it, “I Want To Shoot With Scarlett in Vegas!”

THE RULES:

1. You have to be in the pic. You are welcome to have others in the picture as well!
2. The pic has to say somewhere “I Want to Shoot With Scarlett In Vegas” whether holding a sign or photoshopped or whatever.
3. Get creative as you want, and try to tie in something Vegas into it! You can dress up like Elvis, or reenact Britney’s quickie Vegas wedding, or show me your winning hand at poker, or whatever you want!
4. Once voting is opened up, you will want to blog/Facebook/Twitter about your contest entry and direct people to come vote for you here on my blog!

Because WPPI is quickly approaching, the DEADLINE for contest entries is next Monday, February 2 when the Finale of my video blog premieres!! Then we’ll have my blog readers vote on the winning photo to award the winner! There is limited availability for the workshop to keep the group intimate for learning and getting the best shots, so for those interested, go ahead and sign up now, and if you win, I’ll refund your session fee!

Thanks to these amazing sponsors! Check them out!!!

Trendy Camera Straps (Scarlett will be hanging out at their booth, more details later on how you can come say hi!)
Pocket Wizard
Camera Dojo
Modern Photographers

• Camera Dojo
  We have free and paid sets of Lightroom Presets available Our most popular are our Camera Tools and Dojo Essentials.
• Adobe Exchange
  There are a growing number of presets available on the official Adobe Exchange website
• Lightroom Killer Tips
  About once a week Matt posts a new Lightroom preset for free. There are quite a few there now.
• Wonderland
  Over at Wonderland they have two really nice set of free Lightroom presets
• OnOne Software
  OneOne Software has 85 free Lightroom Presets designed by Jack Davis
• Presets Heaven
  Presets Heaven is trying to be the ultimate list of free Lightroom presets
• Inside Lightroom
  Inside Lightroom has a nice collection of free Lightroom presets organized into different categories
• Digital Freak
  The folks over at Digital Freak have a file with over 600 free Lightroom presets in it
• Gantico
  Very nice selection of free Lightroom presets that is added to on a regular basis
• Mathias Blix
  Mathias created some really creative Lightroom presets and now offers them up for free
• X-Equals
  Bandon Oelling has created some really nice presets that he has made available
• Laconic Stockpile
  Really nice sets of B&W and Vinage presets
• Gavin Seim
  Gavin sells several preset packs but has some free samplers that are really good as well.
• Lightroom Presetting Group
  This Flickr group has collected over 180 Free Lightroom Presets
• Life In Digital Film
  free film emulation presets

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) - Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today’s photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,†said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.â€

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlashâ„¢ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X’s flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon’s exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer’s ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Support for the following cameras has been added in this update. Visit the Camera Raw page for a complete list of supported cameras.

• Canon EOS 5D Mark II
• Canon PowerShot G10
• Panasonic DMC-G1*
• Panasonic DMC-FX150*
• Panasonic DMC-FZ28*
• Panasonic DMC-LX3*
• Leica D-LUX 4*

The Camera Raw 5.2 plug-in is not compatible with versions of Photoshop earlier than Photoshop CS4, versions of Photoshop Elements earlier than Photoshop Elements 6, or versions of Adobe Premiere Elements earlier than 4.0.

The latest updater for both Windows and Mac can be found at http://www.adobe.com/downloads

The Adjustments Panel

Working with adjustment layers has always been a serious tool for hardcore Photoshop geeks, now this has been made much simpler with a new adjustments panel. This can be used to easily adjust Curves, Levels, Hue/Saturation, Vibrance, and more. New On-Image controls allow you to adjust colors in the image without the guesswork of trying to match a complex color. The panel features a wide range of modifiable presets for each type of control and more than 20 preconfigured, customizable starting points are included.

New to the masks is the concept of Density and Feathering to control how much of the mask is used. This is a huge improvement from before where deciding you wanted more or less effect would require constant redrawing of the mask.

Improved Dodge, Burn, and Sponge Tools

If you are a big fan of the dodge, burn, and sponge tools, one of the big issues in the past is that they could sometimes affect the color underneath in odd ways. The new versions of these tools work in a much more natural way and help you to make the adjustments you want while retaining tonal quality.

Improved Image Aligning and Panorama tools

CS3 has some really good photo merge tools and panorama tools, but CS4 takes these tools to all new levels. The improved algorithms improve blending, vignetting, and geometric distortion which results in much better final images. The blending tool can take multiple images of the same shot using different focal points and combine them into a single image with a greater depth of field.

Content Aware Scaling

Ok, this is some wicked cool sh** right here. What happens when you want to scale an image that has people in it? The people can get severly distorted ruining the new image. With content aware scaling, you can size an image and retain the original sizes of key elements like people. Using this you could change a horizontal image to a vertical image and the people or key objects in it will look the same while scaling the remaining parts of the image in a very natural and usually undetectable way.  When you see this in action, you will simply be amazed at what it can do.

Fluid Canvas Rotation

If you use a Wacom tablet or just need to view the world a little differently, you can now easily rotate the canvas around to make it easier to work on a it. Rotating the canvas does not affect the rotation of the actual image, this is simply a tool to make it easier for you to work on images by being able to look at it from different angles.

Smooth Pan/Zom and Flick effects

Some people may think that the new smooth pan/zoom and “flick” effects are just for show, but as you begin to use them you will see how much nicer it is to smoothly zoom in and out of an image and be able to toss the image around as if “flicking” it with your finger. The built-in physics engine makes this new way of dealing with images much more natural.

Bridge

I have always hated Bridge, I’m not afraid to admit it, it was slow, real slow, painfully slow to start up and slow to use. Even on my new quad core system with a nice video card, I still didn’t like Bridge. But get ready you fellow Bridge haters, Bridge is one sweet tool now. Not only is Bridge faster, but it has been improved in a number of areas. There are several new views such as Carousel view which makes working with large numbers of images signifigantly faster. Bridge now also has a PDF-based contact-sheet creator and preview along with web gallery tools. Bridge has certainly grown up and is more integrated into the majority of the CS4 tools besides just Photoshop.

Camera Raw 5

Take the Develop module tools from Lightroom 2.0 and put them all into Camera Raw and you now have Camera Raw 5. And I do mean virtually all of the tools like port-crop vignetting, the gradient filter tool, and the local adjustment brush tool. Unfortunately, Lightroom Develop presets are not available in Camera Raw.

Smarter Smart Objects

Smart Objects were introduced with CS4 and made a huge impact on how you dealt with new objects. With CS4, Smart Objects can now accept perspective transformations.

64 Bit Support (Windows 64 ONLY)

As a HUGE shocker to long time Macintosh users, the advantage this year goes to 64 bit Windows systems. Apple changed a bunch of things without telling Adobe and thus Adobe had to pull 64 bit support out of the Macintosh version. Are Mac users going to have to switch to Vista 64? Not really, only the heaviest of users is going to see much of a performance difference according to sources at Adobe.

Live Preview for Clone Stamp and Healing Brushes

As cool as the cloning tool and healing brushes are, the results have always been somewhat black magic, you just never really knew what you werew going to get. The new versions of these tools provide a live preview for easier and more precise cloning and healing results.

Availability and pricing
Adobe Photoshop CS4 Extended is now available in North America for an estimated street price of US$999. Adobe Photoshop CS4 will be available for an estimated street price of US$699. Both can be obtained directly from Adobe or through Adobe Authorized Resellers.

To order directly from Adobe, visit the Adobe Store at www.adobe.com or call
1-800-833-6687.

Licensed owners of Photoshop CS3 Extended, Photoshop CS2, or Photoshop CS can upgrade to Photoshop CS4 Extended for US$349.

Licensed owners of Photoshop CS3, Photoshop CS2, or Photoshop CS can upgrade to Adobe Photoshop CS4 for US$199.
Licensed owners of Photoshop 5 or 6 can upgrade to Photoshop CS4 Extended for $899 or Photoshop CS4 for $599.
Licensed owners of Photoshop CS3 Extended, Photoshop CS3, Photoshop CS2, or Photoshop CS are also eligible for special upgrade pricing to certain editions of Adobe Creative Suite 4.

Three new lenses – The Composer^TM, The Muse^TM, and

The Control Freak^TM – feature the Lensbaby Optic Swap System

On September 23, 2008, Lensbaby, LLC (formerly known as Lensbabies, LLC) is launching an entire new system of selective focus lenses at the Photokina tradeshow in Cologne, Germany (Hall 5.2 C021).

Three new Lensbaby lenses – The Composer^TM, The Muse^TM and The Control Freak^TM, – make up the new line of products.  Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately.  With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.

All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot^TM surrounded by graduated blur. By bending the Lensbaby lens, the photographer moves the sharp area around the photo for customized creative effects.

The Composer

The new Composer retains its position after being bent and is easy to use even with one hand.  Photographers do not squeeze the lens to focus, but can simply tilt the lens to a desired angle and then focus with a barrel focusing ring.  The Composer stays in the desired bent position without requiring a locking mechanism and features the new Lensbaby Optic Swap System.  The Composer’s barrel focusing ring has a unique design that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easer to focus on subjects from 10 feet to infinity.

“The Composer introduces a new level of ease and precision to selective focus photography,” said Craig Strong, Lensbaby president and co-founder.  “We developed the Composer because our photographers are interested above all in creating powerful, interesting photos. With its greatly enhanced ease of use and more reliable results, the Composer will make it more intuitive for photographers to realize their personal creative visions.”
The Muse replaces the Original Lensbaby and Lensbaby 2.0 lenses while being very similar in appearance and functionality. Photographers will still focus by compressing the lens and move the sweet spot by bending the flexible lens tubing.  The key update for the Muse is its new Lensbaby Optic Swap System.

The Control Freak

The Control Freak updates the Lensbaby 3G by adding the Lensbaby Optic Swap System.  With The Control Freak, photographers compress to focus, bend to move the sweet spot, and then push a button to lock the lens in place.  Once locked, photographers can adjust the fine focus with a barrel focusing ring and fine tune the tilt by rotating its three metal posts.

“While we expect the new Composer, with its smooth and precise operation, to be our most popular lens, we continue to offer the Muse and the Control Freak because each photographer has their own shooting style. The Muse is for photographers who shoot fast and loose and The Control Freak is best for shooters who have a step-by-step approach,” said Strong.

All three lenses – the Composer, Muse, and Control Freak – feature the Lensbaby Optic Swap System and will ship with one optic installed. Additional optics are available as optional accessories.  When a photographer wants to change the optic in their Lensbaby, they will simply pop the optic out and drop in a different optic using an Optic Swap Tool supplied with the new optic.  Each optic has different features and image qualities, allowing photographers to choose the look that fits their creative style.

Optic Swap System

At launch, the Lensbaby Optic Swap System will include four interchangeable optic options:

1)      Double Glass: A 50mm multi-coated optical glass doublet that is the same optic that was in the Lensbaby 2.0 and Lensbaby 3G lenses. Retail price: US$85.00

2)      Single Glass: a 50 mm, updated, uncoated optical glass singlet similar to the optic that was used in the Original Lensbaby. At f/2, the Single Glass Optic is one full stop brighter (2x as bright) than the previous Original Lensbaby Optic. Retail price: US$35.00

3)      Plastic: a 50 mm f/2 plastic singlet that maximizes blur and diffusion in a dreamy way that Holga^TM and Diana^TM camera lovers will especially appreciate. Retail price: US$35.00

4)      The Pinhole/Zone plate: an optic cup with an f/177 aperture hole to allow for pinhole photography and an f/19 Zone plate opening.  Users can slide a toggle inside the optic to change to back and forth between Pinhole and Zone plate mode, allowing further artistic exploration.  Retail price: US$35.00

The first three optics listed above are all 50mm fixed focal length.  They all feature magnetically levitating interchangeable aperture disks that allow aperture settings from f/2 to f/22.

The Single Glass, Plastic, and Pinhole/Zone plate optics will be sold individually as well as in an Optic Boxed Set to retail for $95.00.

Lensbaby President and Co-Founder, Craig Strong, stated, “Lensbaby photographers tend to be very creative. The new Lensbaby Optic Swap system will give photographers greater freedom to take photos that reflect their unique visions.”

Strong continued, “With the new Composer lens and the Lensbaby Optic Swap System, photographers will be able to choose a lens body that fits their bending style: fast and loose, smooth and precise, or step by step. Then photographers can choose an optic that expresses their individual artistic vision.”

Product Pricing and Specs:

The Composer – Smooth and Precise

• Priced at US$270
• Ships with the Double Glass optic installed (a multi-coated optical glass doublet)
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual
• Features a unique barrel focusing ring that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easier to focus on subjects from 10 feet to infinity.
• Aperture Type: Interchangeable levitating aperture disks
• Apertures: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: about 18″ (46cm) / Maximum Focus: Infinity
• Size/Weight: 2.5″ (6.35cm) high x 2.5″ (6.35cm)  wide  / 5.5 oz (155.9g)

The Muse – Fast and loose

• Priced at US $150 with the Double Glass optic installed; US $100 with the Plastic optic installed
• Ships with either the Double Glass optic installed or the Plastic optic installed.
• Features the Lensbaby Optic Swap system
• Focal Length: right around 50mm
• Focus Type: Manual…Fingertip, actually
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity and beyond
• Size/Weight: 2″ (5.08cm) high x 2.5″ (6.35cm) wide / 3.7 oz. (104.9g)

The Control Freak – Step-by-step

• Priced at US$270
• Ships with the Double Glass Optic installed
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual/Fingertip, with barrel fine focus
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity
• Size/Weight: 3″ (7.62cm) high x  3″ (7.62cm) wide / 5.7 oz. (161.6 grams)

About Lensbaby

Lensbaby, LLC (formerly Lensbabies, LLC) is a Portland, Oregon based manufacturer and marketer of award-winning selective focus SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby selective focus SLR lens.  Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

# # # #

Press Release:

Canon brings HD moviemaking and 4fps shooting to its PowerShot super zoom series

United Kingdom / Republic of Ireland, 17 September 2008: Canon today supercharges its PowerShot digital compact camera range with two powerful new models: the 10 Megapixel PowerShot SX1 IS and PowerShot SX10 IS, which jointly replace the PowerShot S5 IS.

Both raise the benchmark for compact zooms with an outstanding 20x wide-angle (28mm) optical zoom, with USM and VCM for fast, silent, zooming. The  PowerShot SX1 IS offers a revolutionary series of features never seen before on a Canon compact camera – a 10 Megapixel Canon CMOS sensor, 4 frames per second continuous shooting, and full HD movie capture – while both cameras use Canon’s new DIGIC 4 processor for fast performance and richly detailed, clean images in a wide range of shooting situations.

Unbeatable reach
With a Canon 20x wide-angle (28mm) optical zoom lens, the PowerShot SX1 IS and PowerShot SX10 IS tackle everything from long-range telephoto shots to sweeping landscapes. Canon’s Ultrasonic Motor (USM) combines with Voice Coil Motor (VCM) technology for near-silent operation and the speed for sports or wildlife subjects. And thanks to Canon’s optical Image Stabilizer – which now offers a 4-stop advantage – camera shake blur is avoided even with the zoom fully extended.

10 Megapixel power
The PowerShot SX1 IS and PowerShot SX10 IS feature resolutions of 10 Megapixels, capturing all the necessary detail for poster-size prints or creative cropping in post processing. A Canon CMOS sensor allows the PowerShot SX1 IS to shoot full-resolution JPEGs at speeds of up to 4fps – making it a powerful, pocket-sized tool ideal for capturing fast-paced action sequences.

High Definition moviemaking
For the ultimate in visual quality, the PowerShot SX1 IS delivers 1080p (30fps) High Definition video – ready for instant playback on any HDTV via a built-in HDMI connection. The PowerShot SX10 IS offers fun, spontaneous VGA movie shooting. Movies on both cameras are enhanced with CD quality stereo sound, optical zooming and Face Detection Technology; and if extra reach is required, the PowerShot SX1 IS includes Canon’s Advanced Tele-Converter for an extra 2x zoom with no loss in movie quality.

DIGIC 4: intelligent processing for better photos
The PowerShot SX1 IS and PowerShot SX10 IS both feature Canon’s new DIGIC 4 image processor. As well as ensuring ultra-fast operation and superb, low-noise images, DIGIC 4 drives several intelligent technologies that make great photos easier than ever.

People shots benefit from improved Face Detection Technology, which even detects faces positioned at an angle to the camera, or in profile. Face Select & Track tracks a specific subject even more accurately, while a new FaceSelf-timer function – which automatically triggers the shutter shortly after a new face enters the frame – makes group shots and self-portraits easy.

Canon’s improved Motion Detection Technology delivers fantastic, sharp results by registering camera and subject movement, then automatically adjusting ISO to prevent image blur. Blur is further guarded against by new Servo AF, which continuously adjusts focus on subjects moving towards or away from the camera.

DIGIC 4 also powers Canon’s new i-Contrast feature, which brings out great, natural-looking detail in dark areas of pictures – without blowing out lighter areas.

Total Control
For the ultimate creative precision, the PowerShot SX1 IS and PowerShot SX10 IS offer full manual control over both aperture and shutter speed. A Multi Control Dial offers fingertip access to all key settings. Plus, compatibility with a range of accessories – including Canon’s professional Speedlite EX flash units – extends creative potential even further.

Also included with the PowerShot SX1 IS is Canon’s WC-DC300 controller, which allows wireless control of shooting and playback. This is ideal for tripod shots at slow shutter speeds, or any situation where keeping a distance from the camera is preferable.

“Both of these cameras offer exceptional imaging possibilities,†said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “In particular, the PowerShot SX1 IS genuinely redefines what a compact digital camera can do. This kind of power and versatility must be experienced to be believed.â€

Pricing & Availability
The PowerShot SX1 IS is available from December priced at £519.99 / €679.99 RRP inc VAT
The PowerShot SX10 IS is available from October priced at £359.99 / €469.99 RRP inc VAT

Features at a glance:

• 20x wide-angle (28mm, f/2.8) optical zoom with optical Image Stabilizer
• 10.0 Megapixels
• Canon CMOS sensor for full resolution continuous 4fps shooting (PowerShot SX1 IS)
• Full HD (1080p, 30fps) movies plus HDMI output (PowerShot SX1 IS)
• DIGIC 4 for outstanding images and fast response times
• Shooting modes include full manual control
• Great people shots with Face Detection AF/AE/FE/WB plus Face Select & Track and FaceSelf-Timer
• Targets every possible cause of blur with High ISO Auto, optical Image Stabilizer, Motion Detection Technology and Servo AF
• Auto Red-Eye Correction in shooting and playback
• i-Contrast boosts brightness and retains detail in dark areas
• 2.5†vari-angle LCD II with wide viewing angle plus electronic viewfinder (PowerShot SX10 IS)
• 2.8†widescreen vari-angle LCD II with wide viewing angle (PowerShot SX1 IS)
• Multi Control Dial and customizable My Menu
• Smooth, 30fps VGA movies (PowerShot SX10 IS)

• 21.1 Megapixel Full-frame CMOS sensor, 14-bit A/D conversion (16,384 colors/each of 3 primary color), wide range ISO setting of 100-6400 (expandable L: 50, H1: 12800 and H2: 25600).
• Full HD Video capture at 1920 x 1080 resolution for up to 4GB per clip with HDMI output for HD viewing of stills and video.
• Next generation DIGIC 4 Image Processor for faster processing of fine detail and color reproduction as well as reduced image noise.
• High performance with 3.9 fps continuous shooting, new shutter with a durability of 150,000 cycles and improved weather-resistant body.
• Live View Function for stills (Quick, Live and Face Detection AF modes) and video.
• 3.0-inch Clear View LCD (920,000 dots/VGA) monitor with anti-reflective and scratch-resistant coatings for improved viewing and smudge protection.
• Updated EOS Integrated Cleaning System specifically designed to work with a full-frame sensor.
• Compatible with over 60 Canon EF/EF-S lenses and most EOS System accessories.

The EOS 5D Mark II features a huge, full-frame sensor. A 21.1-megapixel CMOS sensor delivers images of up to 5616 x 3744 pixels. And since it is full-frame, all lenses will deliver the angle of view they would on a 35mm camera without a conversion factor. This comes in handy especially when shooting with wide-angle lenses. For the flexibility to shoot in even the most dimly lit situations, the EOS 5D Mark II offers Canon’s highest ISO sensitivity to date, ranging from 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600). Thanks to improved noise reduction technologies, images shot even at highest sensitivity will be remarkably smooth.

The Canon EOS 5D is slated to ship towards the end of November 2008 at an expected street price of US$2699 in the U.S.

New plug-in for Photoshop® and Aperture™ incorporates
U Point® technology for precise selective sharpening

Las Vegas, NV — September 4, 2008 (Photoshop World, Booth #321) — Nik Software today announced the latest version of its popular Sharpener Pro photographic plug-in for use with Adobe® Photoshop® and Apple® Aperture™. Designed for professionals and photo enthusiasts, Sharpener Pro 3.0 is the most advanced and powerful sharpening solution for photographers, eliminating the guesswork typically required for achieving superior and consistent results.

Now featuring Nik Software’s patented U Point technology, Sharpener Pro 3.0 enables photographers to selectively sharpen objects within their images. U Point powered Control Points are easy to use and offer precise control over sharpening intensity without the need to create complicated selections and layer masks.

“Sharpener Pro 3.0 has been dramatically improved with a range of new features, including powerful creative sharpening tools, a soft proofing option, and integrated U Point technology,†said Michael J. Slater president and CEO of Nik Software. “This new version of Sharpener Pro offers the most comprehensive tools for optimally sharpening images for any output device while also offering photographers the complete control they expect,†Slater concluded.

Key Features

• New U Point Powered Control Points—Enables precise, selective sharpening control
• Updated Output Sharpening—Provides the ultimate control to create perfectly sharpened images on all devices and media types such as display, inkjet, continuous tone, half tone, and hybrid tone
• New Creative Sharpening—Enhances fine details and textures with new structure, focus, and local contrast tools for drawing attention to desired areas within the image
• New Industry-First Sharpening Soft Proof—Allows detailed inspection of sharpening results on screen before printing, eliminating costly test prints
• New Output Presets—Enables custom settings to be saved for consistent, professional results
• Updated RAW Presharpener—Retains and enhances sharp details within images without amplifying noise and other artifacts
• Updated Powerful Selective Tool (Photoshop only)—Enables the use of Photoshop’s brush tools to paint in sharpening selectively
• New Smart Filter Support (Photoshop only)—Provides compatibility with Adobe Photoshop’s Smart Objects enabling adjustments to sharpening after Sharpener Pro has been applied
• New Multi-Image Support (Aperture only)—Provides compatibility with Aperture’s multi-image support, allowing photographers to easily copy and paste settings between images to maintain consistency

Pricing and Availability

Sharpener Pro 3.0 will be available in September for electronic delivery directly from Nik Software (www.niksoftware.com) in four languages (English, French, German, and Spanish) and will be available through specialty camera retailers in October of 2008. A complete list of resellers may be found at www.niksoftware.com/resellers.

The suggested retail price of Sharpener Pro 3.0 is $199.95. Upgrades from any previous version are available for $99.95. Sharpener Pro 3.0 installs as a plug-in for either Adobe Photoshop or Apple Aperture 2.1 and is available for Windows and Macintosh operating systems, including Vista and Leopard. For more information about Sharpener Pro 3.0, including video tutorials showing the software running within Photoshop and Aperture and a free 15-day fully functional trial version, please visit www.niksoftware.com/sharpenerpro.

About Nik Software

Nik Software, Inc. is a privately held company that develops software solutions for the growing digital imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and software products for digital photography and imaging professionals including U Point® technology (www.upoint.com), Dfine®, Viveza™, Color Efex Pro™, Silver Efex Pro™, and Sharpener Pro™ software.

Features

The official feature list is show here, we will dig into more of these later on:

• New 15.1 Megapixel CMOS sensor with improved noise reduction, wide range ISO 100-3200 (H1: 6400, H2: 12800), 14-bit conversion for smooth color tones and gradations.
• Next generation DIGIC 4 Image Processor for faster processing, 6.3 fps up to 90 JPEGS using UDMA CF cards; 60 consecutive JPEGS or 16 RAW using standard CF cards.
• 3.0-inch Clear View LCD (920,000 dots/VGA) with multiple coatings for improved viewing and smudge-resistant protection.
• Enhanced Live View shooting includes Face Detection Live mode.
• 9 cross-type high-precision sensors for accurate target subject acquisition and diagonal center cross-type AF point with f/2.8 and faster lenses.
• New Lens Peripheral Illumination Correction setting to automatically even the brightness across the image.
• Updated EOS Integrated Cleaning System with a fluorine coating for better resistance to dust.
• Creative Auto goes a step beyond full auto with on screen setting display.
• HDMI (High Definition Multimedia Interface) output for displaying full high-resolution images on a High Definition TV.
• Compatible with over 60 Canon EF/EF-S lenses and most EOS System accessories.

The new sensor

As expected, a new sensor is built into the 50D that improves the light gathering ability by using bigger micro lenses over each pixel. Effectivily this will give you 1 to 1.5 stop of better noise reduction allowing you to shoot at ISO 3200 and have images that have noise that is closer to what ISO 1600 looks like on the 40D. Like the previous 20,30,40, the 50D is an APS-C sized sensor giving is a 1.6x crop factor and delivers images at 4752w x 3168h pixels. The integrated cleaning system is also claimed to work better than the one built into the 40D.

The new processor
The next generation of the Digic processor, the Digic IV is debuted in the 50D. This new processor is claimed to be 30% faster than the Digic III and provides a plethora of new features.

• Full size RAW (15.06 megapixels), sRAW1 (7.12 megapixelss) and sRAW2 (3.76 megapixels)
• Three levels of High ISO Noise Reduction
• Three increments of Auto Lighting Optimizer
• Peripheral Illumination Correction – This is a vignette control based on profiles of Canon lenses
• ISO 100 – 3200 is standard along with extended ISO of 6400 and 12,800
  

Better Storage

Although many of us were hoping for dual card slots, the 50D still sports a single Compact Flash slot although support of UDMA makes for faster read/write speeds.

Better LCD

The LCD on the rear has been improved with more resolution giving you 920,000 pixels which now gives you even great clarity than previous models. The Live Mode provided through the read LCD has also been improved with two types of autofocus now available including a simple quick mode that toggles the Live View off while the camera performs the focus and Live autofocus that uses contrast detection like we saw possible when using DSLR Remote Pro for tethered shooting. Like many new point and shoots, the 50D now has face detection when using the Live Mode autofocusing.

Shipping and Price

The EOS 50D is supposed to be available sometime in October at $1,399. As the camera gets closer to the release date I am sure more information will become available, especially from some of the sites that get pre-production units to test.

For a detailed hands-on preview of the 50D, check out: http://www.dpreview.com/previews/canoneos50d/

Source: http://www.usa.canon.com