Watsonville, CA (PRWEB) January 26, 2009 — ExpoImaging Inc. (www.ExpoImaging.net), developer and marketer of innovative camera accessories, including the Ray Flash Ring Light Adapter, ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced that it is now the exclusive U.S. distributor of Honl Photo Professional Products.

Developed by veteran photojournalist David Honl, The Honl Photo Speed System is a collection of lightweight, durable and affordable light modifiers for shoe-mount flashes including an assortment of grids, snoots, reflectors, gobos and gels. With retail prices ranging from $9.95 to $29.95, these practical tools were designed to universally fit all shoe-mount flashes without the use of annoying adhesives. As photographers increasingly take advantage of the power and flexibility of modern portable shoe-mount flashes, the Honl Photo Speed System allows them to affordably bring studio-style lighting effects into the field.

“With more than two decades of professional experience, David Honl’s work has been published worldwide,” said Erik Sowder, president of ExpoImaging. “David developed and field tested the Speed System while traveling on assignment under very challenging conditions. We firmly believe that there are no similar products available that are more practical or easy-to-use. And we are pleased that David recognized our sales and marketing success and chose ExpoImaging to be his exclusive U.S. distributor. We look forward to representing these innovative and unique lighting products.”

The Honl Photo Speed System consists of:
· The Honl Speed Strap: a simple, non-slip velcro strap that wraps around the flash head and attaches and removes in seconds. The Speed Strap avoids rubber bands, tape and sticky residue, and universally fits any shoe-mount flash. The Speed Strap provides a large wraparound surface area to quickly attach Speed Grids, Speed Gobos/Bounce Cards, Speed Snoots or Honl Gels. The Honl Speed Strap retails for $9.95.

· Honl Photo Speed Grids (patent pending): weighting just 3 oz and available in 1/4-inch and 1/8-inch grid, the honeycomb-like cells narrow the beam of light from a portable flash unit, producing a small circle of light on a subject. Perfect for dramatic lighting effects, Speed Grids fit any shoe-mount and most handle-mount portable strobes and attach quickly and easily to a Speed Strap. Honl Photo Speed Grids retail for $29.95.

· The Honl Photo Speed Gobo/Bounce Card: a versatile gobo made of black ballistic nylon on one side and white polymer on the other. The black side can be used to keep light from flaring into a lens when using a flash as a background or hair light. The white side can be used as a bounce card. Utilizing two gobos, photographers can create a barn door setup. The Honl Speed Gobo/Bounce Card attaches quickly with a Speed Strap. The Honl Photo Speed Gobo/Bounce Card retails for $14.95.

· The Honl Photo Speed Snoot/Reflector (patent pending): available as a 5-inch “Shorty” or 8-inch “Regular”, this snoot is constructed of black, ballistic nylon with a gray interior that produces a soft falloff. The snoot can be shaped to concentrate the light from a shoe-mount flash for dramatic cinematic lighting or opened-up to use as a flash bouncer/reflector. Ideal in a variety of settings, from basic portraits to dramatic background lighting, the Speed Snoot/Reflector attaches and removes in seconds using a Speed Strap. The Honl Photo Speed Snoot/Reflector retails for $29.95.

· The Honl Photo Gel Kit: colors strobes to correct for tungsten, fluorescent or daylight lighting environments or adds artistic color effects to images. These superior quality gels are pre-cut and have attached strips of velcro to secure quickly to a Speed Strap, and can be used in conjunction with Honl Snoots, Gobos and Grids. The usable gel area is 2.5 inches by 4 inches (approx. 64mm by 102mm) and can be trimmed to fit individual strobes. The Honl Photo Gel Kit retails for $29.95.

“We feel fortunate for the opportunity to partner with ExpoImaging,” said David Honl. “We chose to work with ExpoImaging because they’re good at marketing and they have a great reputation in the industry. We look forward to a long and mutually beneficial business relationship.”

The addition of the Honl Photo line further solidifies ExpoImaging’s position as a leading supplier of unique and exciting products that meet the needs of photographers at all levels.

Honl Photo Professional Speed System Products are now available at photo dealers nationwide and online by visiting www.ExpoImaging.net.

About ExpoImaging, Inc.

ExpoImaging Inc. markets and develops innovative camera accessories and is the pioneer in digital white balance filters. Ray Flash: The Ring Light Adapter, Honl Photo Speed System, ExpoDisc Digital White Balance Filters, and the ExpoAperture2 Depth-of-Field Guide are available at select photography dealers worldwide, or online at www.ExpoImaging.net.

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David Griffin
Matter Communications — Providence
401-351-9504 (direct)
508-648-1176 (mobile)
dgriffinmatter (AIM)
david@matternow.com
www.matternow.com

Pretec CF 233X and 333X CF cards use metal housing and ruggedized construction to provide extensive ruggedness making the card resistant to impact and shock – at least 10 times more durable than a typical CF card. With the green concept of reuse, recycle and reduce in mind, Pretec 64GB CF cards can be configured or reused to make a 256GB SATA or IDE SSD, the highest capacity 2.5†SSD in the world so far, by using Pretec Q-SATA, a patent-pending technology of flexible, scalable and modular SATA/PATA design based on up to 4 CF cards. This technology provides ultimate flexibility and ease of use, especially for those needing both CF cards and SSDs.

Pretec 233X and 333X CF cards will be demonstrated together with high performance digital cameras from Leaf, a business unit of Eastman Kodak and a world-renowned industry leader in providing cutting edge digital photography solutions, whose AFi professional camera was recently awarded “Product of the Year†at the Photoforum exhibition in Russia. The new Leaf AFi-II system delivers the fastest shooting speeds of any camera in its class, with a practically unlimited burst depth. These speeds are enabled by advanced communication and CF technologies and Leaf Capture software. “Leaf and Pretec share a similar vision -to offer cutting edge technologies and unique products with unparalleled performance and to provide our customers with exceptional quality and satisfaction,†said Seth Greenberg, Leaf Marketing Director. “We are pleased to have chosen Pretec as our exclusive storage partner at Photokina 2008 and to witness the excitement as Pretec breaks the CF card speed and capacity world records.â€

Pretec 233X 64GB and 333X 32GB CF cards with suggested retail price of $399 and $630 are slated to start delivery by Photokina 2008, and 233X 100GB and 333X 50GB are expected to start shipping by the end of 2008.

About Pretec
Pretec™ (http://www.pretec.com) offers a complete spectrum of small form factor memory cards and card readers such as CF, SD/MMC, USB Flash Drive, and wireless communication devices for digital imaging, mobile communication, and industrial flash markets. As the 2nd company in the world to offer CF cards since 1995 and the company to create CF I/O and SD I/O cards since 1998, Pretec has consistently demonstrated the highest capacity flash cards in the world: such as CF 3GB, 6GB, 12GB, 16GB, 24GB, 48GB and SD 4GB, SDHC 8GB and 16GB; the fastest flash card in the world: such as CF 80X and 333X, SD 133X, USB 166X, and SSD (IDE/SATA) 400X. With more than 200 patents granted or filed, Pretec has also been offering the smallest USB flash drive in the world with unique technology: such as i-Disk Tiny (“Best Gear of 2003†by TIME Magazine) and i-Disk Diamond; the most reliable flash card in the world: such as rugged PCMCIA, rugged CF card, and i-Disk Bulletproof, a water-proof, fire-proof, and bullet-proof USB flash drive.

*For more information, please visit www.pretec.com
*Note:i-Disk, i-Disk Tiny, i-Disk Diamond and i-Disk Bulletproof are trademarks of Pretec. All other trademarks mentioned herein are recognized as the property of their respective holders

Three new lenses – The Composer^TM, The Muse^TM, and

The Control Freak^TM – feature the Lensbaby Optic Swap System

On September 23, 2008, Lensbaby, LLC (formerly known as Lensbabies, LLC) is launching an entire new system of selective focus lenses at the Photokina tradeshow in Cologne, Germany (Hall 5.2 C021).

Three new Lensbaby lenses – The Composer^TM, The Muse^TM and The Control Freak^TM, – make up the new line of products.  Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately.  With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.

All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot^TM surrounded by graduated blur. By bending the Lensbaby lens, the photographer moves the sharp area around the photo for customized creative effects.

The Composer

The new Composer retains its position after being bent and is easy to use even with one hand.  Photographers do not squeeze the lens to focus, but can simply tilt the lens to a desired angle and then focus with a barrel focusing ring.  The Composer stays in the desired bent position without requiring a locking mechanism and features the new Lensbaby Optic Swap System.  The Composer’s barrel focusing ring has a unique design that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easer to focus on subjects from 10 feet to infinity.

“The Composer introduces a new level of ease and precision to selective focus photography,” said Craig Strong, Lensbaby president and co-founder.  “We developed the Composer because our photographers are interested above all in creating powerful, interesting photos. With its greatly enhanced ease of use and more reliable results, the Composer will make it more intuitive for photographers to realize their personal creative visions.”
The Muse replaces the Original Lensbaby and Lensbaby 2.0 lenses while being very similar in appearance and functionality. Photographers will still focus by compressing the lens and move the sweet spot by bending the flexible lens tubing.  The key update for the Muse is its new Lensbaby Optic Swap System.

The Control Freak

The Control Freak updates the Lensbaby 3G by adding the Lensbaby Optic Swap System.  With The Control Freak, photographers compress to focus, bend to move the sweet spot, and then push a button to lock the lens in place.  Once locked, photographers can adjust the fine focus with a barrel focusing ring and fine tune the tilt by rotating its three metal posts.

“While we expect the new Composer, with its smooth and precise operation, to be our most popular lens, we continue to offer the Muse and the Control Freak because each photographer has their own shooting style. The Muse is for photographers who shoot fast and loose and The Control Freak is best for shooters who have a step-by-step approach,” said Strong.

All three lenses – the Composer, Muse, and Control Freak – feature the Lensbaby Optic Swap System and will ship with one optic installed. Additional optics are available as optional accessories.  When a photographer wants to change the optic in their Lensbaby, they will simply pop the optic out and drop in a different optic using an Optic Swap Tool supplied with the new optic.  Each optic has different features and image qualities, allowing photographers to choose the look that fits their creative style.

Optic Swap System

At launch, the Lensbaby Optic Swap System will include four interchangeable optic options:

1)      Double Glass: A 50mm multi-coated optical glass doublet that is the same optic that was in the Lensbaby 2.0 and Lensbaby 3G lenses. Retail price: US$85.00

2)      Single Glass: a 50 mm, updated, uncoated optical glass singlet similar to the optic that was used in the Original Lensbaby. At f/2, the Single Glass Optic is one full stop brighter (2x as bright) than the previous Original Lensbaby Optic. Retail price: US$35.00

3)      Plastic: a 50 mm f/2 plastic singlet that maximizes blur and diffusion in a dreamy way that Holga^TM and Diana^TM camera lovers will especially appreciate. Retail price: US$35.00

4)      The Pinhole/Zone plate: an optic cup with an f/177 aperture hole to allow for pinhole photography and an f/19 Zone plate opening.  Users can slide a toggle inside the optic to change to back and forth between Pinhole and Zone plate mode, allowing further artistic exploration.  Retail price: US$35.00

The first three optics listed above are all 50mm fixed focal length.  They all feature magnetically levitating interchangeable aperture disks that allow aperture settings from f/2 to f/22.

The Single Glass, Plastic, and Pinhole/Zone plate optics will be sold individually as well as in an Optic Boxed Set to retail for $95.00.

Lensbaby President and Co-Founder, Craig Strong, stated, “Lensbaby photographers tend to be very creative. The new Lensbaby Optic Swap system will give photographers greater freedom to take photos that reflect their unique visions.”

Strong continued, “With the new Composer lens and the Lensbaby Optic Swap System, photographers will be able to choose a lens body that fits their bending style: fast and loose, smooth and precise, or step by step. Then photographers can choose an optic that expresses their individual artistic vision.”

Product Pricing and Specs:

The Composer – Smooth and Precise

• Priced at US$270
• Ships with the Double Glass optic installed (a multi-coated optical glass doublet)
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual
• Features a unique barrel focusing ring that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easier to focus on subjects from 10 feet to infinity.
• Aperture Type: Interchangeable levitating aperture disks
• Apertures: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: about 18″ (46cm) / Maximum Focus: Infinity
• Size/Weight: 2.5″ (6.35cm) high x 2.5″ (6.35cm)  wide  / 5.5 oz (155.9g)

The Muse – Fast and loose

• Priced at US $150 with the Double Glass optic installed; US $100 with the Plastic optic installed
• Ships with either the Double Glass optic installed or the Plastic optic installed.
• Features the Lensbaby Optic Swap system
• Focal Length: right around 50mm
• Focus Type: Manual…Fingertip, actually
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity and beyond
• Size/Weight: 2″ (5.08cm) high x 2.5″ (6.35cm) wide / 3.7 oz. (104.9g)

The Control Freak – Step-by-step

• Priced at US$270
• Ships with the Double Glass Optic installed
• Features the Lensbaby Optic Swap system
• Focal Length: 50mm
• Focus Type: Manual/Fingertip, with barrel fine focus
• Aperture Type: Interchangeable levitating aperture disks
• Aperture: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
• Minimum Focus: approximately 12″ (30 cm) / Maximum Focus: Infinity
• Size/Weight: 3″ (7.62cm) high x  3″ (7.62cm) wide / 5.7 oz. (161.6 grams)

About Lensbaby

Lensbaby, LLC (formerly Lensbabies, LLC) is a Portland, Oregon based manufacturer and marketer of award-winning selective focus SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby selective focus SLR lens.  Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

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• Fuji Finepix IS Pro
• Nikon D700
• Nikon D90
• Nikon Coolpix P6000

• 21.1 Megapixel Full-frame CMOS sensor, 14-bit A/D conversion (16,384 colors/each of 3 primary color), wide range ISO setting of 100-6400 (expandable L: 50, H1: 12800 and H2: 25600).
• Full HD Video capture at 1920 x 1080 resolution for up to 4GB per clip with HDMI output for HD viewing of stills and video.
• Next generation DIGIC 4 Image Processor for faster processing of fine detail and color reproduction as well as reduced image noise.
• High performance with 3.9 fps continuous shooting, new shutter with a durability of 150,000 cycles and improved weather-resistant body.
• Live View Function for stills (Quick, Live and Face Detection AF modes) and video.
• 3.0-inch Clear View LCD (920,000 dots/VGA) monitor with anti-reflective and scratch-resistant coatings for improved viewing and smudge protection.
• Updated EOS Integrated Cleaning System specifically designed to work with a full-frame sensor.
• Compatible with over 60 Canon EF/EF-S lenses and most EOS System accessories.

The EOS 5D Mark II features a huge, full-frame sensor. A 21.1-megapixel CMOS sensor delivers images of up to 5616 x 3744 pixels. And since it is full-frame, all lenses will deliver the angle of view they would on a 35mm camera without a conversion factor. This comes in handy especially when shooting with wide-angle lenses. For the flexibility to shoot in even the most dimly lit situations, the EOS 5D Mark II offers Canon’s highest ISO sensitivity to date, ranging from 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600). Thanks to improved noise reduction technologies, images shot even at highest sensitivity will be remarkably smooth.

The Canon EOS 5D is slated to ship towards the end of November 2008 at an expected street price of US$2699 in the U.S.