Show Host: Kerry Garrison

Sponsors:

• GoPro
• Blackbelt Lighting

Special thanks to our sponsor: GoPro

Host: Kerry Garrison

Special thanks to our GoCast Sponsor GoPro

Please let me know if you enjoy these small segments. I do apologize for the poor video of this one as it was very late in the evening. Upcoming ones look better, but it’s not about the video, it’s all about the content. Post in the comments below and let me know what you think.

GoCast Host: Kerry Garrison

Show Links

David Ziser Digital Wakeup Call Seminar
http://cameradojo.com/2009/03/06/save-20-on-david-zisers-digital-wakeup-call-seminar/

Orange County Pictage User Group
http://ocpug.wordpress.com

John Mireles Links

Photographer’s Toolkit
http://photographerstoolkit.com

Ventana Photography
http://www.ventanaphotography.com
Show Hosts

Kerry Garrison
http://kerrygarrison.com
Twitter: http://twitter.com/kerrygarrison Facebook: http://www.facebook.com/profile.php?id=822369545

David Esquire
http://esquirephotography.com
Twitter: http://twitter.com/esquirephoto Facebook: http://www.facebook.com/profile.php?id=636655600

This podcast is also available on iTunes.

Candice talks to us about dealing with customers and doing things to make them feel special apply to virtually any aspect of photography.

Candice’s Contact Info

Candice’s Website (http://candicecunningham.com)
Candice on Twitter (http://twitter.com/CandiCunningham)

Show Hosts

Kerry Garrison
(http://kerrygarrison.com)

David Esquire
(http://esquirephotography.com)

This podcast is also available on iTunes.

Jim is a world reknowned photographer with an amazing carreer and is one of the few people granted the title of Explorer of Light by Canon.

Jim Divitale’s Websites

http://www.jimdivitale.com
http://www.divitalephotography.com

Show Hosts

Kerry Garrison (http://kerrygarrison.com)
David Esquire (http://esquirephotography.com)

You can listen to this podcast now using our player widget in the right hand sidebar

This podcast is also available on iTunes.

What is a RAW image?

By RAW, I mean an image that is shot with your camera image quality set to RAW mode which stores the actual sensor data for the scene that was shot. This is different than a JPEG image that is a rendered image of the RAW data that has different effects applied to it by the camera such as sharpening, saturation, and contrast. A good quality JPEG image can look incredibly good and can be printed at large sizes and will look great. A RAW image will need some form of software program to convert the RAW data to something usable. The most popular programs for this today are Lightroom, Photoshop, Aperture, Capture One (Nikon), and Digital Photo Professional (Canon).

Is there a technical difference?

Anyone that tries to tell you there is no difference in image quality between a RAW image and a JPEG is simply mistaken or ill-informed. From a purely technical perspective, a RAW image will always give you a better image. A RAW image simply has more data, for each pixel there is at least twice as much data on older cameras like my 30D and as much as eight times as much data with newer cameras that have more bit depth. This means that a RAW image has the ability to have a greater tonal range than a JPEG. A RAW image will also then have greater latitude than a JPEG image, giving you the ability to process the image to recover shadows and highlights more than you can if you started with the JPEG. Since white balance settings are applied when an image is saved as a JPEG, shooting in RAW will allow you to adjust the white balance during post processing without sacrificing any image data.

This is not an opinion, it is a pure technical fact. So let’s accept that this is true and that RAW has a distinct technical advantage over a JPEG saved from the camera. I don’t think we need to debate that RAW has an inherent technical advantage and I think some people get caught up in this. I think the real issue is whether or not you need the advantages of RAW versus the negative reasons for using RAW that we will look at later.

Getting down with the downside of RAW

The big debate over RAW vs JPEG is whether or not the pros outweigh the cons so let’s look at the cons and see what the downside of using RAW images is:

• Increased file size
  This is probably the biggest issue there is. RAW images are considerably larger files than their corresponding JPEG images. With my 30D, a RAW file will typically be around 5mb while a fine quality JPEG will be around 1.5mb. As the megapixel count goes up, the files get downright huge with RAW images from a new Canon 5D MkII being around 22mb each. If you are shooting lots of images, at a wedding for example, then the larger size of RAW files will be a significant hit. Since the files are larger, they will require more horsepower from your computer to process. For the same number of images, you will need more flash card storage.
• Specialized software needed to process
  If you can call Photoshop, Lightroom, or Aperture specialized software, then yes, you will need something like this or use the software that came with your camera. If you use something other than these programs then you may have issues dealing with RAW files. For a brand new camera, you may have to wait for updated versions of these programs before they can recognize your files. This also means that if your camera is discontinued in the future, there is no guarantee that your camera’s format will always be supported (this is a good reason to use DNG files, but that’s for another article).
• RAW workflow is different than a JPEG workflow
  Is it? If you are already using Aperture, Lightroom, or Adobe Bridge for processing JPEG’s, then there is little to no change in your workflow. Two years ago, before tools like Lightroom and Aperture, working with RAW images was such a pain that RAW was said to mean “really awful workflow”. Since many of us are using Lightroom and Aperture now, there is little to no changes at all for working with RAW files other than they take longer per image to download off a CF card.
• RAW images in third party tools don’t look as good as the JPEGs
  This has been a real serious problem for a while as only the camera manufacturers really have the secret sauce for decoding their RAW images properly. Adobe has pretty much solved this issue with Lightroom 2.2 and the inclusion of camera profiles that setup the RAW processor to match the settings used to create the JPEG images in your camera.

Again, we are looking at facts here and not opinions, but it is important to understand that there is a downside to using RAW files even if I personally feel that the negatives are typically blown a bit out of proportion with the exception of the increased file size which can be a really significant issue for heavy shooters.

The non-destructive workflow

One of the biggest advantages of shooting RAW is that it inherently provides you today with a non-destructive workflow. What it means is that there is no image degradation between saves and any given step in the editing process can be removed. If we are using any of the three most popular tools today (Photoshop, Aperture, or Lightroom) then when we edit a JPEG, and make our changes, those changes are permenant, and because we just re-saved our image as a JPEG some compression has occured, every time we do this we lose some image quality. Sure you can make multiple copies along the way so you can go back to previous versions, but that negates the whole point of JPEG’s saving disk space. I personally work in Lightroom and I can take my RAW images and apply as many edits to them as I want but these changes are simply stored as a set of instructions to Lightroom, thus the original image is never modified. This also allows me to make virtual copies of an image so I can have a color, B&W, Sepia, or dozens of different versions of an image and take up only a trivial amount of disk space since it is only storing the steps to make the changes and isnt storing a new copy of the image itself and again, no matter what I do, there is no image quality lost at all during the post-production process.

Is anyone still using JPEG these days?

If nobody was shooting JPEG anymore than I wouldn’t have so many questions about it but are any real professionals shooting JPEG and the answer is yes.

Carlos Baez is a wedding photographer from Florida, this is someone who makes his living delivering top quality images to high paying clients and yet Carlos shoots JPEG because he can consistently deliver great images without the extra overhead of RAW files. Carlos is an expert at lighting and understanding exposure so he doesn’t rely on post processing to get his images right.

Ken Rockwell is a huge advocate for shooting in JPEG mostly because a lot of people use it as an excuse to not get the image right in camera. Although he has an article about this (http://www.kenrockwell.com/tech/raw.htm). I have posted a link to his article because he does make a few valid points but I think he does go over the top a little on some of the negatives while I do agree that many people use RAW without either knowing why or using it to correct their mistakes from not knowing how to use their camera properly.

Pros against JPEG

It’s only fair that I point out a few pros who have made the switch to RAW and some of their reasons for doing so.

Scarlett Lillian from Florida has been shooting RAW since she started shooting weddings but then tried going to JPEF to save disk and CF card space. After really giving it a try, she finally switched back to RAW because she felt she just wasn’t getting the color and skin tones from the JPEG files that she was when she was using RAW. She uses Photoshop with Bridge as her workflow tool.

David Ziser is, without a doubt, one of the biggest names in wedding photography and recent convert to the RAW side. David’s big switch came when he started using Lightroom for his workflow and then discovered that the images he was getting with Lightroom and RAW files simply gave him a better image than starting with JPEG. David details his experience in a post on his site, although he also make a case for use JPEG for less critical shots that will never be printed at larger than 5×7. Anything destined for the album or enlargements he suggests shooting in RAW and the filler shots can safely be shot in JPEG to conserve space.

Rick Miller who is a Senior Solutions Engineer at Adobe does a segment when he is demoing Lightroom where he shows a picture of his girlfriends dog that is a white curly haired dog. Rick took a picture of the dog that when the rest of the scene is properly exposed, the dog is overexposed. Saved as a JPEG, the details in the dogs fur are completely lost and unrecoverable. The same image shot in RAW is able to use tools like recovery and exposure control to regain all of the detail in the dog’s fur. This demonstrates how even a shot that is technically correct for the rest of the scene may still suffer from being shot in JPEG.

RAW or JPEG — Which is for you?

Since I am far more likely to forget to change my camera from JPEG back to RAW when I need to, I simply leave it on RAW and take the disk space penalty. With a large wedding costing me around 10-12gb of space, it isn’t that big of an issue. If I upgrade this year to a 50D or 5D MkII and I move to having 30-40gb of space per wedding, I may have to rethink this strategy. What I like about shooting RAW for weddings is that in the thick of things, if you do make a small error in exposure or white balance, it is far easier to correct it afterwards. I don’t use this as a crunch, but it is a safety net.

To decide If you should stick with JPEG all you need to do is to take a close look at your images and compare them with what you can get from a product like Lightroom and then decide if your images are good enough or if any improvements that you get from using the RAW image are noticeable and worthwhile.

What do some other photographers say?

Mark Teskey “RAW only. Shooting JPEG is like working without backing up files or a second body/flash. There’s no safety net with JPEG.”

JE Images “RAW all the way. if I need to tweak anything then I have full access to all the info..”

Denise Clay “[I shoot] RAW – I used the best film I could that matched the job in film days, why not do the same now with the best digital file?”

MrsBoesch “I shoot JPG. It takes up less space on my hard drive, and I am of the opinion that you should try to “get it right” the 1st time”

So what are you to make of this?

There is certainly a case to be made that higher quality final images can be made from using RAW files and that shooting in RAW provides a technical safety net (even if you dont need it because you are wicked good). The main issues of working with RAW for me are the non-destructive workflow and the ability to have multiple virtual copies of an image without eating up more disk space. I do believe that almost all of the main complaints about RAW have been more than satisfied with current software leaving the issue of disk space and storage being the only real issue, albeit a signifigant issue for some people.

In the end, the only thing that matters is that you are happy with the images that you are delivering and if you are shooting for clients, that they are happy with the images you are delivering. If you are shooting in JPEG and are happy with your images and you see no compelling reason to switch, then don’t. If someone like Carlos Baez can shoot a wedding in JPEG and he makes a LOT more per wedding than I do, I am not going to tell him he is wrong for shooting in JPEG. On the flip side, if you are shooting in RAW and the disk space is killing you and you are good enough that your images require basically no tweaks for color, white balance, exposure, fill light, highlight recovery, or saturation, then you may be a good candidate for shooting in JPEG. It all comes down to a personal choice. There is no right or wrong answer to this debate, its just a question of what works for you in order for you to deliver the best quality images to your clients.

Author: Kerry Garrison

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) - Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today’s photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,†said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.â€

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlashâ„¢ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X’s flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon’s exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer’s ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

• shooting from different angles
• changing your depth of field
• dissect other people’s work
• Look at EXIF data on people’s images
• Getting to understand what the client is all about
• Drag the shutter technique
• Bounce your flash
• Get the “guy with camera” to assist
• Using your camera in different modes
• Using aperture mode when the light is changing
• Using shutter priority to catch moving objects

Show Hosts

Kerry Garrison (http://kerrygarrison.com)

David Esquire (http://esquirephotography.com)

You can listen to this podcast now using our player widget in the right hand sidebar

This podcast is also available on iTunes.

You can listen to this podcast now using our player widget in the right hand sidebar

This podcast is also available on iTunes.