Watsonville, CA (PRWEB) January 26, 2009 — ExpoImaging Inc. (www.ExpoImaging.net), developer and marketer of innovative camera accessories, including the Ray Flash Ring Light Adapter, ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced that it is now the exclusive U.S. distributor of Honl Photo Professional Products.

Developed by veteran photojournalist David Honl, The Honl Photo Speed System is a collection of lightweight, durable and affordable light modifiers for shoe-mount flashes including an assortment of grids, snoots, reflectors, gobos and gels. With retail prices ranging from $9.95 to $29.95, these practical tools were designed to universally fit all shoe-mount flashes without the use of annoying adhesives. As photographers increasingly take advantage of the power and flexibility of modern portable shoe-mount flashes, the Honl Photo Speed System allows them to affordably bring studio-style lighting effects into the field.

“With more than two decades of professional experience, David Honl’s work has been published worldwide,” said Erik Sowder, president of ExpoImaging. “David developed and field tested the Speed System while traveling on assignment under very challenging conditions. We firmly believe that there are no similar products available that are more practical or easy-to-use. And we are pleased that David recognized our sales and marketing success and chose ExpoImaging to be his exclusive U.S. distributor. We look forward to representing these innovative and unique lighting products.”

The Honl Photo Speed System consists of:
· The Honl Speed Strap: a simple, non-slip velcro strap that wraps around the flash head and attaches and removes in seconds. The Speed Strap avoids rubber bands, tape and sticky residue, and universally fits any shoe-mount flash. The Speed Strap provides a large wraparound surface area to quickly attach Speed Grids, Speed Gobos/Bounce Cards, Speed Snoots or Honl Gels. The Honl Speed Strap retails for $9.95.

· Honl Photo Speed Grids (patent pending): weighting just 3 oz and available in 1/4-inch and 1/8-inch grid, the honeycomb-like cells narrow the beam of light from a portable flash unit, producing a small circle of light on a subject. Perfect for dramatic lighting effects, Speed Grids fit any shoe-mount and most handle-mount portable strobes and attach quickly and easily to a Speed Strap. Honl Photo Speed Grids retail for $29.95.

· The Honl Photo Speed Gobo/Bounce Card: a versatile gobo made of black ballistic nylon on one side and white polymer on the other. The black side can be used to keep light from flaring into a lens when using a flash as a background or hair light. The white side can be used as a bounce card. Utilizing two gobos, photographers can create a barn door setup. The Honl Speed Gobo/Bounce Card attaches quickly with a Speed Strap. The Honl Photo Speed Gobo/Bounce Card retails for $14.95.

· The Honl Photo Speed Snoot/Reflector (patent pending): available as a 5-inch “Shorty” or 8-inch “Regular”, this snoot is constructed of black, ballistic nylon with a gray interior that produces a soft falloff. The snoot can be shaped to concentrate the light from a shoe-mount flash for dramatic cinematic lighting or opened-up to use as a flash bouncer/reflector. Ideal in a variety of settings, from basic portraits to dramatic background lighting, the Speed Snoot/Reflector attaches and removes in seconds using a Speed Strap. The Honl Photo Speed Snoot/Reflector retails for $29.95.

· The Honl Photo Gel Kit: colors strobes to correct for tungsten, fluorescent or daylight lighting environments or adds artistic color effects to images. These superior quality gels are pre-cut and have attached strips of velcro to secure quickly to a Speed Strap, and can be used in conjunction with Honl Snoots, Gobos and Grids. The usable gel area is 2.5 inches by 4 inches (approx. 64mm by 102mm) and can be trimmed to fit individual strobes. The Honl Photo Gel Kit retails for $29.95.

“We feel fortunate for the opportunity to partner with ExpoImaging,” said David Honl. “We chose to work with ExpoImaging because they’re good at marketing and they have a great reputation in the industry. We look forward to a long and mutually beneficial business relationship.”

The addition of the Honl Photo line further solidifies ExpoImaging’s position as a leading supplier of unique and exciting products that meet the needs of photographers at all levels.

Honl Photo Professional Speed System Products are now available at photo dealers nationwide and online by visiting www.ExpoImaging.net.

About ExpoImaging, Inc.

ExpoImaging Inc. markets and develops innovative camera accessories and is the pioneer in digital white balance filters. Ray Flash: The Ring Light Adapter, Honl Photo Speed System, ExpoDisc Digital White Balance Filters, and the ExpoAperture2 Depth-of-Field Guide are available at select photography dealers worldwide, or online at www.ExpoImaging.net.

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David Griffin
Matter Communications — Providence
401-351-9504 (direct)
508-648-1176 (mobile)
dgriffinmatter (AIM)
david@matternow.com
www.matternow.com

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) - Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today’s photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.”

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlashâ„¢ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X’s flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon’s exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer’s ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

I have had the hardest time dealing with camera bags over the years, from my first backback that got so heavy I couldn’t lug it around anymore to my uber cool Airport International 2.0 which is great for big jobs but what about when I want to go a little lighter? My old backback is too large, and my Airport International is too big, and my Modulous Speed Belt can’t hold enough nor is appropriate when traveling. So what does that leave? Fortunately, Think Tank Photo’s Mike Sturm has come to the rescue. Mike is the designer responsible for the newest and coolest backpack design from Think Tank Photo, the revolutionary ShapeShifter.

Why is the ShapeShifter so cool?
The problem with most camera bags is that they are designed for particular purpose, either trying to be lightweight and carry minimal equipment or being big enough to carry a large amount of gear. The ShapeShifter is designed for both, in expanded mode it can carry a couple of full size DSLR bodies, a few large pieces of glass, a good amount of accessories, AND a 17″ laptop.

Ok great, you can haul a bunch of stuff with you and your laptop easily, so what, the bigger rollers from Think Tank Photo allow you to do that easily enough. What is different with the ShapeShifter is that oncd your camera gear comes out (possibly moved to your Speed Belt) you can pull a zipper around and compress the backpack down to about three inches thick with your laptop still in it.

Features include:

• It can be compressed to 3 inches in width once your equipment is removed.
• Dedicated neoprene pockets for 2 pro size DSLR’s, 70-200 2.8, 24-70 2.8, wide angle 2.8, and strobes.
• Holds up to a 17” laptop in rear compartment.
• Front pocket organizers for your digital essentials.
• It can carry tripods and monopods.
• The Pro Speed Belt can be attached and quickly released.
• After your gear is removed, you can continue to carry your laptop and accessories, but in a much smaller package.

Who is the ShapeShifter for?
Since neoprene equipment bags inside the ShapeShifter don’t provide a lot of padding, the ShapeShifter is certainly not the best solution for travelers if there is any chance that your bag may have to get checked as luggage. For domestic flights the ShapeShifter is a great solution since domestic flights allow for a carry-on bag and a personal item such as a camera bag or laptop case. Since the ShapeShifter can hold you basic gear as well as your laptop you should always be able to carry it on and stuff it overhead or even under a seat.

Sports photographers who want an easy way to get their gear down onto the field but then want to compress the bag so there is a smaller profile to interfere with other photographers and easier maneuverability.

For photographers that use a modular belt system, you can remove most of your gear and still keep a few accessories and flashes in the backpack and still compress it to save space.

Any photographer that has to carry a laptop around safely as well as a decent selection of gear but doesn’t need a large backpack just to carry the laptop after the gear is taken out.

How well does it work?
I am super impressed with the versatility of the Shapeshifter already and have had it less than a week. I can carry a good selection of equipment comfortably and securely. The first day I got it I packed it up for a wedding with my Airport International Roller keeping the lesser used equipment and spares locked safely away, I could keep a small amount of gear with me at all times. The next day I took off to shoot a protest rally and loaded up with lenses and strapped my tripod onto the back. Out in the sun for a couple of hours all the extra shoulder and back padding made very comfortable to haul around a day pack of gear. A few days later I needed to make a day trip to San Fransisco to give a talk and I wanted a minimul set of gear along with my laptop. Even with a camera body, flash, several lenses, and my laptop I was able to compress the Shapeshifter down to the smaller size making it very easy to walk through the airports, take the BART into downtown, and walk to the convention center. Without the Shapeshifter I would have taken a large laptop case and probably not have taken any camera gear, or I would have taken a small camera bag that could hold a body and one lens. Thanks to the Shapeshifter I was able to take a 30D with battery grip, a 17-40 lens, a 24-70 lens, a 12-24 lens, and a 70-300 lens, and a 580 EX II. I could have taken some larger glass but then I wouldnt have been able to compress the bag down as much. Also in the Shapeshifter is the power supply for the laptop, a Zoom H2 audio recorder, and Jobo DSLR tripod.

The Shapeshifter isn’t going to be for everyone as there are some people who take too much gear everywhere they go and while the Shapeshifter can hold a decent amount of gear, it certainly can’t hold as much as the roller cases from Think Tank Photo. But if you need mobility and a roller is too inconvienent, the Shapeshifter is a great solution.

The bottom line
It didn’t take long for me to be a complete convert to the Shapeshifter for most of the assignments that I do although there are certain situations when I would rather have my larger roller with me. For the typical day assignment, for traveling, vacations, business trips, sports shooting, and many other situations, the Shapeshifter will be loaded up and hanging off my back.

The Think Tank Photo Shapeshifter backpack is scheduled for released in December of 2008 with a price of $249 US. If you have a photographer in the family that needs something like this, the Shapeshifter is an excellent Christmas gift.

Review Points

Setup
There is basically no setup of the Shapeshifter, open the zippers, load your equipment, adjust the straps, and off you go. If you want to use the monopod/tripod straps they are included inside the bag and will need to be attached to the outside before use. I keep the short sider attached at all times and when I am not using the long adjustable side I detach them and put them into a pocket in the bag to keep them out of the way.

Features
The Shapeshifter is like no other bag available today, loaded with more pockets than you would imagine and the ability to hold large equipment and compress down for smaller gear as well as having a padded laptop area that can take a 17″ laptop, the Shapeshifter is the ultimate in photographic mobility. Pockets galore! There are more pockets in this thing than you can count. The quality of the construction is simply incredible, I have full confidence this bag is going to last for many years.

Usage
Your biggest issue with the Shapeshifter is going to be deciding on what pocket of the dozens of available are you going to put your accessories in. Obviously this large number of pockets, holders, built-in bags, etc was built for someone with a better memory than me because there are so many places to put things you may well forget where something is. I am certainly a big fan of the Shapeshifter now and have taken it around to show all my friends.

Results
Sure, you can get a camera backpack on eBay for $30 and you may even be happy with it, but the ones I have bough have fallen apart, had the shoulder straps break, and are big and bulky. At $249 the Shapeshifter is not cheap, but neither is the contruction quality. Camera bags of this caliber are not designed for the budget-minded hobbiest, these are serious tools designed with professional photographers in mind. If you want to spend once on a backpack that will outlast several cheap ebay bags and you want to be sure you are not going to have zippers pop, seams break, and have it wear out prematurely then the Shapeshifter is the right choice.

Product Review Scorecard

Product Page: http://thinktankphoto.com/shapeshifter
Company Page: http://thinktankphoto.com

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Think Tank Photo Shapeshifter Camera Bag from Kerry Garrison on Vimeo.

Are you too “Pro” to use a tripod? Think again as we discuss different tripods types and why you need to have a good tripod.

Assignment: Build a Portrait Cheat Sheet
Take images of someone rotating through 180 degrees to see how the light changes on the person’s face. Post your cheat sheets to our Flickr group.

Picks of the week

Kerry
The R-Strap camera strap
http://www.blackrapid.com

David
Drobo 2.0 Drive Enclosure
http://www.drobo.com

Your hosts this week are Kerry Garrison (http://kerrygarrison.com) and David Esquire (http://esquirephotography.com).

Notable Links:
Prophotolife.com
lensbabies.com
lensprotogo.com

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