Las Vegas, NV (PMA Booth #U221) – March 3, 2009 – Nik Software announces today that Viveza, its popular digital photographic plug-in filter is now available for Adobe® Photoshop® Lightroom® 2 and higher. The update is free to current owners of Viveza.

ExposureManager (www.exposuremanager.com), a customizable full-service online sales resource for photographers, announces a new Premium Subscription service created to help increase print and merchandise sales for photographers. ExposureManager’s behind-the-scenes marketing support provides a convenient e-commerce solution for busy photographers through every step from order placement to print production and shipping of the final product.

Las Vegas – VANGUARD, one the global leader’ in high-quality photography accessories, today introduced Alta Pro, the world’s most innovative tripod with advanced flexibility and stability, at the Photo Marketing Association conference, PMA 09, in Las Vegas.

Unlike traditional tripods, Alta Pro’s Multi-Angle Central Column (MACC) System allows users to move the central column as needed from zero to
130-degree angles in variable vertical and horizontal positions. This allows more angle possibilities than any tripod on the market but its solid design…

In this week’s show Kerry and David talk to Tom Hogarty, the product manager for Adobe Photoshop Lightroom. Tom talks about using catalogs versus collections, answers questions from Camera Dojo twitter followers, and discusses where Lightroom may be going in the future.

GOLDEN, CO. (March 2, 2009)…PENTAX Imaging Company has announced the PENTAX X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the PENTAX X70 is a true bridge between compact digital cameras and digital SLRs. The X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera.

Stretch your Lensbaby vision to the max with the new 0.42x Super Wide Lens, which converts your Lensbaby lens’s focal length from 50mm to 21mm. Specifically designed for compatibility with the Lensbaby Optic Swap System, this 0.42x is lighter and sharper than any other comparable product on the market. The 0.42x has an inherent macro capability, letting you as close as 2.75” (7cm) from the front of the lens.

Lightroom 2.3 and Camera Raw 5.3 have graduated from Adobe Labs and are now available as final releases on Adobe.com. These updates include camera support for the following models:(Previously provided in the release candidates of these updates)

onOne Software, Inc., a leading developer of time-saving software solutions for professional and advanced amateur photographers, today announced the immediate availability of Plug-in Suite 4.5 and FocalPoint 1.1. Plug-In Suite 4.5 is the latest version of onOne Software’s Photoshop® plug-in collection, which combines the recently announced FocalPoint 1.1, Genuine Fractals 6 Professional Edition, PhotoTools 2 Professional Edition and PhotoFrame 4 Professional Edition in addition to Mask Pro 4 and PhotoTune 2.2.

The only thing better than being able to do off-camera flash is the ability to do it wirelessly. The problem is that the remote control systems that are builting into today’s cameras are lacking in …

Today Canon dropped two new tilt-shift lenses that update the previous models that were discontinued recently. The new TS-E 24mm f/3.5L II offers enhanced functionality and image quality in its most popular tilt-shift focal length. Designed with UD glass to minimize and compensate for chromatic aberrations and specially coated aspherical elements for the highest possible glare-free image quality, this tilt-shift lens features an angle of view of 74°. New TS revolving lets users freely combine tilting and shifting within the range of +/- 90° in the direction of movement.