Lensbaby Announces Spark – Low Cost Selective Focus Lens
I am a huge fan of the Lensbaby products and have used them practically since they came out. I even shot an entire wedding using nothing but Lensbaby products. One of the problems has been the price point. The Lensbaby products can seem a little pricey for a lens that you only use for very specific shots. Well, Lensbaby listened and has created Spark. Spark is reminiscent of the original Lensbaby or the newer Muse but features a fixed aperture of f/5.6 and sports a double-glass optic. Coming in at only $80, it’s almost half the cost of the Muse, making it a great starter lens for people who are on the fence about dropping the money on one of the higher end lenses.
Continue reading for the complete press release.
Portland, OR – EMBARGO until September 18, 2012 10AM CEST/4AM ET – Lensbaby, today at Photokina, announces the release of Spark, a fun and affordable addition to the Lensbaby lens family. Spark is geared toward young photo enthusiasts who are looking for a creative spark to help break out of the box of traditional photography. It retails for $80 and is available for Canon and Nikon DSLRs.
Spark lets photographers capture creative images in-camera that have a sweet spot of focus surrounded by beautiful artistic blur. It is a manual focus lens that provides a fun, tactile shooting experience. Photographers squeeze to focus, and tilt to move the “sweet spot” of focus around the image.
“Spark sprouted from Lensbaby’s fun and creative roots,” said Craig Strong, Lensbaby Chief Creative Officer and Co-Founder. “We crafted Spark for photographers who look to go beyond their predictable kit lens and experiment with visual spontaneity in-camera.”
This new Lensbaby speaks to youthful, adventurous photographers looking for fun, creative tools to help tell their unique story. Indomitable photographers who harness energy and inspiration by capturing the magic of fleeting moments through their camera lenses will find a kindred spirit in Spark. Whether documenting their experiences on vacation or their daily escapades in their own hometown, Spark is designed to help young, creative photographers express themselves.
Spark is a lightweight lens with a unique 50mm selective focus multi-coated glass double optic. The optic features an f/5.6 fixed aperture providing ease of use for new Lensbaby enthusiasts.
Lensbaby Spark Product Specs:
- Focal Length: 50mm
- Aperture: fixed f/5.6
Spark will be available starting September 18, 2012 from amazon and select specialty photo stores worldwide and from www.lensbaby.com. For more information visit www.lensbaby.com.
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR and mirrorless camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.