GoCast #27 What Do You Do That’s Different

In this episode I discuss doing things that are different from everyone else in order to have a unique proposition for your customers. Whether it is lighting, processing, posing, or whatever it is, find something that you can do that is different from your competition.

By finding something in your market that is different from your competition will help you to create a business where clients seek you out over others.


Kerry Garrison lives in Castle Rock, Colorado with his wife and two dogs. With 10 years of experience shooting products and 5 years of experience in the wedding industry, Kerry brings a good deal of technical know-how and can explain topics in easy-to-understand terms.

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