Canon Releases EOS 7D – The 50D’s Big Brother

7dAs is typical with new camera releases, the internet has been buzzing for a while with rumors of an alleged 7D with specs all over the place but guess no longer, Canon has announced the new 7D and what a nice rig it is. The 7D fit in between the pro-sumer 50D and the Pro bodies like the 5D MkII. While it is still an APS-C sized CMOS sensor, the 7D boasts a plethora of pro options that many professional photographers have been begging for.

The Specs

Let’s get right into it. The 7D features an 18mp sensor, Full HD video, weather sealing, and dual Digic 4 processors.

  • 18MP APS-C CMOS sensor
  • 8 frames per second continuous shooting
  • 1080p HD video recording with manual controls
  • 3.0 inch Clear View II LCD screen with 920,000 dots
  • 19-point AF system (all cross-type)
  • 1.0x magnification and 100% coverage viewfinder
  • Wireless flash control
  • Environmental sealing

Yes, you read those specs right, a 100% coverage viewfinder! It’s about time! Finally, in a move that many of us have waited for (and been jealous of our friends with Nikons), the 7D’s on-board can now be used as a master to fire remote flashes. Now, anyone who already has an existing Canon EX flash system now will have easy off-camera lighting ability. The 7D’s flash system works pretty much identically to having a 580 EX II mounted on your camera and the on-board flash is fixed at 15mm giving you a nice wider coverage.

A new sensor design allowed Canon to squeeze a few more megapixels onto the same sensor with reportedly the same ISO performance as the 50D. Autofocus has been improved with a new 19 point AF system, One nice trick of the new AF system is the ability to set a default focus point based on the camera’s orientation. For example, if I am shooting portraits, I may always want to top-most focus point. When I rotate the camera into portrait mode, the AF point can shift to the left-most point (the top when the camera is rotated). This doesn’t sound like a big deal, but it is one of those little tweaks that is a time saver for fast shooters.

One thing that made it into the 7D that I have been begging for is a new Dual Axis Electronic Level. I am notorious for not being able to hold my camera straight and often have a bubble level in the hotshoe mount. Having an electronic level available in the viewfinder or on the LCD means one less thing to carry around, and the ability to know I have the camera straight at all times.

Yes, the 7D has 108op video with a dedicated start/stop button located on the front of the camera.

The battery on the 7D is the same as the 5D Mark II which provides more power than the BP-511A that is used on the 50D. However, these batteries are “chipped” and thus, quite a bit more expensive if you want batteries that work properly.

Pricing and Availability
The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699.00ii. It will also be offered in a kit version with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899.00iii. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699.99.

Other sites with detailed EOS 7D Information

DP Review:

Rob Galbraith:

Amazon Links

Canon EOS 7D 18 MP CMOS Digital SLR Camera with 3-inch LCD and 28-135mm f/3.5-5.6 IS USM Standard Zoom Lens

Canon EOS 7D 18 MP CMOS Digital SLR Camera with 3-inch LCD (Body Only)


Kerry Garrison lives in Castle Rock, Colorado with his wife and two dogs. With 10 years of experience shooting products and 5 years of experience in the wedding industry, Kerry brings a good deal of technical know-how and can explain topics in easy-to-understand terms.

You may also like...

5 Responses

  1. TiagoValente says:

    Hi guys!

    Looks like we're going to have to spend some more money… 🙂

    I've upgraded to my 50D six months ago and I'm very happy with it, I was waiting for a 50D with video as an upgrade, but with this 7D they've re-created a new market-nich and the 50D became officially a consumer or at the most pro-sumer camera, as they did with the 20D and that's the bad news for 50D owners.

    In market terms I think the 7D is more in the line of a 50D than the 5D. The 7D should be the entrance to the professional full frame market, maybe like a 5D version without video and less pixels, but cheaper than the 5D.

    Considering the 7D itself it looks great, however, I would prefer that the 7D had a full frame sensor and higher usable ISO and not the video stuff. I think there is still a big market for the pro “non-video” photographers that do not want to spend more money in a camera that have features they do not want to use professionally.

    Do you think the future professional camera market should always have the video or that one could have the chance to choose beween two versions of the same camera?


  2. kgarrison says:

    I would bet we wont see another DSLR without video anytime soon. There is almost no reason NOT to include it since it is easy to add on. I do like the featureset of the 7D and now it is going to be harder to decide what my next rig will be.

  3. roger says:

    video killed the still camera (star). Video is here to stay. Yeah there are a lot of people who don't like making videos, and rather have a camera without video and save a few 100 bucks. But that wont happen. Canon can't make 20 different camera's to suite every buyer. And the way photography is going and self promotion, video is starting to play a bigger role.

  4. nena says:

    I do not like the camera that takes videos I prefer the my camera for picture only.

  5. nena says:

    I do not like the camera that takes videos I prefer the my camera for picture only.

Leave a Reply